Shay Tech Stack

Direct-to-consumer kitchenware brand scaling B2B and marketplace operations

Retail Ghaziabad, Uttar Pradesh 2–10 employees Founded 2019 Privately Held

Shay is an India-based kitchenware retailer built around online and offline channels, now pivoting toward B2B wholesale (HORECA, bulk orders, marketplace leads). The tech stack—Salesforce, AWS, Looker Studio, SQL—sits thin relative to operational complexity: the pain list reveals fragmented data across marketplaces, inventory mismatches, and CRM hygiene issues. Hiring is accelerating across ops, data, and design, suggesting they're automating supply-chain visibility and standardizing fulfillment workflows rather than expanding pure D2C.

Tech Stack 14 technologies

Core StackSalesforce AWS Adobe Illustrator Canva Figma Power BI Photoshop InDesign Zoho Analytics Looker Studio Excel Google Sheets SQL Amazon Seller Central

What Shay Is Building

◆Challenges

Maintaining healthy gross and net margins
Maintaining crm hygiene
Improving lead to po conversions
Reducing stockouts and excess inventory
Optimizing shipping costs and delivery timelines
Reducing damage and error rates
Data fragmentation across marketplaces
Reconciliation of platform charges
Inventory management inefficiencies
Stock-out reduction

▲Active Projects

Build horeca sales engine
Enforce crm discipline
Convert website b2b marketplace leads
Build and continuously update operations sops
Implement dashboards and regular mis reporting
Build systems for bulk orders & b2b shipments
Visual identity evolution
Amazon listing image creation
Meta ad design
Single source of truth data universe

Hiring Activity

Accelerating6 roles · 3 in 30d

Department

Ops

Data

Design

Sales

Seniority

Lead

Mid

Senior

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About Shay

Shay operates as a modern kitchenware brand selling through direct channels (owned website and offline stores) and marketplace platforms in India. Founded in 2019, the company has shifted from single-channel retail toward a multi-channel model that includes B2B wholesale (HORECA, bulk corporate orders) and third-party seller channels (Amazon). The organization is small (2–10 employees) but operationally distributed: they manage inventory across channels, reconcile platform fees, optimize shipping costs, and maintain product content (imagery, descriptions) across multiple storefronts. Recent hiring focuses on operations, data infrastructure, and design—areas critical to scaling without proportional headcount growth.

HeadquartersGhaziabad, Uttar Pradesh

Company Size2–10 employees

Founded2019

Hiring MarketsIndia

Frequently Asked Questions

What is Shay's tech stack?

Shay uses Salesforce for CRM, AWS for infrastructure, Looker Studio and Power BI for analytics, SQL for data queries, and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Figsize Canva) for design. They rely on Amazon Seller Central for marketplace operations and Google Sheets and Excel for ad-hoc analysis.

What is Shay working on?

Current projects include building a HORECA (hotel/restaurant/cafe) wholesale engine, enforcing CRM discipline, converting marketplace leads to B2B orders, scaling bulk-order fulfillment, implementing dashboards for operations reporting, and addressing data fragmentation across marketplaces and inventory channels.