The Metub Company Tech Stack
Creator economy platform connecting Vietnamese creators, brands, and audiences across music, gaming, and live commerce
The Metub Company operates Vietnam's largest creator economy platform, managing over 1,500 creators and generating 9+ billion monthly views across music, entertainment, gaming, and social commerce. The stack reveals a commerce and performance-marketing-first operation — heavy use of Shopee, TikTok Shop, and advertising platforms (Meta Ads Manager, TikTok Ads, Google Ads) rather than proprietary backend infrastructure. Hiring velocity is accelerating with marketing roles leading (9 open positions), alongside projects focused on affiliate network growth and commerce optimization, suggesting a scaling phase driven by GMV expansion and creator monetization.
Tech Stack 22 technologies
What The Metub Company Is Building
◆Challenges
- Unclear project plans
- Reducing import lead time
- Optimizing ad performance
- Managing stock levels for campaigns
- Optimizing cash flow
- Budgeting for each bu
- Ensuring payment records within budget
- Increasing traffic to e-stores
- Increasing gmv through affiliates
- Managing affiliate performance
▲Active Projects
- Content and events sponsorship plan
- Creator & affiliate commercial intelligence
- Communication plan
- Building financial models
- Preparing pitch deck
- Updating monthly/yearly reports
- Affiliate network growth initiative
- Content toolkit development for affiliates
- Media plan
- Develop and pitch original concepts and formats for metub originals
