The Hair Shop Tech Stack

Hair extension retailer and distributor with education and wholesale channels

Retail Hollywood, CA 51–200 employees Founded 1988 Nonprofit

The Hair Shop is a 35-year-old specialty retailer selling hair extensions, tools, and care products across retail, wholesale, and education channels. The tech stack reflects a traditional omnichannel retail operator—NetSuite ERP, Shopify storefront, WMS/TMS for logistics—paired with heavy social-media content production (Adobe Premiere Pro, CapCut, TikTok, Instagram, YouTube). Hiring is accelerating in sales and marketing, signaling growth in direct-to-consumer and influencer channels, while the project list shows active scaling of wholesale distribution and a new education program.

Tech Stack 19 technologies

Core StackNetSuite AWS Adobe Premiere Pro Canva HubSpot Shopify WMS TMS Microsoft Office Teams CapCut TikTok Instagram YouTube Excel Google Sheets Meta Google Google Analytics 4

What The Hair Shop Is Building

◆Challenges

Scaling supply chain
Cost-effective supply chain
Global supply disruptions
Reduce shrink/loss
Inventory accuracy
Improving social performance metrics
Increasing sales performance
Reducing inventory shrinkage
Improving labor efficiency
Scaling wholesale structure

▲Active Projects

Brand campaigns
Seasonal initiatives
Education sales and coordinate classes
Pipeline management
New store openings
Product launches
Promotions
Scaling wholesale structure
Building next era of education
Full-funnel paid media strategy

Hiring Activity

Accelerating9 roles · 4 in 30d

Department

Sales

Marketing

Ops

Seniority

Mid

Senior

Junior

Manager

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About The Hair Shop

The Hair Shop operates as a specialty beauty retailer and distributor based in Hollywood, California. Founded in 1988, the company sources and sells human hair extensions, application tools, and hair-care products to stylists, production studios, influencers, and end consumers. Distribution channels include a direct retail store, e-commerce (Shopify), a growing wholesale operation, and an in-house certification and education program. The company manages inventory and fulfillment through NetSuite, WMS, and transportation management systems, with marketing and content creation concentrated on social channels (TikTok, Instagram, YouTube). Current growth initiatives focus on scaling wholesale partnerships, launching new education offerings, and expanding paid-media reach.

HeadquartersHollywood, CA

Company Size51–200 employees

Founded1988

Hiring MarketsUnited States, Peru

Frequently Asked Questions

What is The Hair Shop's tech stack?

NetSuite ERP, Shopify e-commerce, WMS/TMS for supply chain, AWS infrastructure, HubSpot CRM, Google Analytics 4. Content production uses Adobe Premiere Pro, CapCut, and Canva; distribution via TikTok, Instagram, YouTube, and Meta.

Where is The Hair Shop headquartered?

Hollywood, California. The company was founded there in 1988 and operates both a flagship retail location and an e-commerce platform from that base.