Gemba Tech Stack

Sports marketing and sponsorship valuation for fan-driven campaigns

Spectator Sports London 51–200 employees Founded 2006 Partnership

Gemba combines sports marketing strategy with proprietary sponsorship analytics, operating Turnstile—a pricing and valuation tool positioned as the market standard for sponsorship deals. The tech stack (BigQuery, dbt, Airflow, Power BI, Looker) reflects a data-platform-first architecture; hiring is skewed toward marketing and research roles, with active work on fan-insight-driven campaigns and ROI measurement—core to a market where sponsorship valuation and portfolio optimization remain unsolved.

Tech Stack 23 technologies

Core StackBigQuery dbt GitHub Apache Airflow Power BI Looker Python Monday.com Salesforce Azure GCP Git Cloud Run SQL LinkedIn Recruiter PowerPoint Excel TikTok Instagram YouTube Meta SPSS Qualtrics

What Gemba Is Building

◆Challenges

Competitive fragmented sports entertainment market
Sponsorship roi optimisation
Complex sponsorship deals
Measuring sponsorship roi
Evaluating sponsorship programmes
Financial accuracy and strong controls
Optimising sponsorship portfolios

▲Active Projects

Multichannel sponsorship programmes
Robust data platform
Scalable pipelines
Vocational placement program
Integrated marketing campaigns
On-ground activations
Fan insight-driven campaigns
Sponsorship campaigns across content, social, events
Post-implementation reviews and reporting
Premium trackside hospitality experience during the spring racing carnival

Hiring Activity

Decelerating10 roles · 3 in 30d

Department

Marketing

Data

Finance

Research

Sales

Seniority

Junior

Mid

Senior

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About Gemba

Gemba is an independent sports and entertainment marketing firm founded in 2006, headquartered in London with offices in Sydney and Melbourne. The company serves sports properties, brands, and venues across strategy, marketing, communications, and sponsorship services. Turnstile, their owned product, provides fair-market valuation for sponsorship deals—a capability that underpins their consulting work. Active projects span multichannel sponsorship programmes, integrated marketing campaigns, on-ground activations, and fan insight-driven strategy, with recurring focus on sponsorship ROI measurement and portfolio optimization.

HeadquartersLondon

Company Size51–200 employees

Founded2006

Hiring MarketsUnited Kingdom, Australia

Frequently Asked Questions

What tech stack does Gemba use?

BigQuery, dbt, Apache Airflow, GCP, Azure, Power BI, Looker, Python, and SQL—emphasizing data infrastructure. Qualtrics and SPSS for research; Salesforce for CRM; Monday.com for workflow.

Where is Gemba headquartered and hiring?

Headquartered in London; currently hiring across United Kingdom and Australia. 11 active roles, with 6 in marketing, 1 each in data, finance, HR, research, and sales.

What does Gemba's Turnstile product do?

Turnstile is Gemba's proprietary valuation tool positioned as the market-leading solution for fair-market pricing of sports sponsorship deals, used to inform strategy and ROI evaluation.