Mobile habit-building app using behavioral science and experimentation
Fabulous is a behavioral-science-driven mobile wellness app founded at Duke and now operating from Paris with a 51–200-person team. The tech stack (Node.js, Kotlin, GCP, Firebase, BigQuery, dbt, Amplitude) reveals a data-driven product org: heavy instrumentation via Amplitude, centralized analytics via BigQuery + dbt, and active A/B testing on Firebase. The hiring mix skews product (11 roles) and engineering (8), with minimal recent hiring velocity, suggesting the company is consolidating around core product and experimentation rather than expanding headcount.
Fabulous builds mobile apps that use behavioral economics and habit-science research to help individuals and teams establish lasting health routines. The product spans use cases including ADHD support, sleep, deep work, gratitude, nutrition, and exercise — each shaped by evidence-based interventions. Technically, the company runs a data pipeline architecture (Fivetran → BigQuery, modeled in dbt) and leans heavily on experiment infrastructure (Firebase, Amplitude) to validate feature changes. The team is distributed across France, Poland, Germany, the US, Ukraine, Portugal, and Canada. Founded in 2013, the company operates as a privately held firm focused on tech-for-good positioning in the consumer wellness space.
Node.js, Kotlin, Java, Swift, GCP, Firebase, BigQuery, dbt, Amplitude, and Metabase. They're adopting Kotlin Multiplatform for cross-platform mobile development.
Paris, France. The company was founded in 2013 and operates with a distributed team across seven countries.
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