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The Decision Lab Tech Stack

Applied behavioral science consulting for large organizations

Business Consulting and Services Montreal, Quebec 11–50 employees Founded 2016 Privately Held

The Decision Lab applies behavioral science to solve organizational problems for major institutions. The tech stack—Google Analytics, HubSpot, Next.js, React, Python, and Claude—shows a consulting firm building internal tooling and public-facing digital products alongside research delivery. Active hiring in consulting roles across Canada, Philippines, and Mexico, combined with projects spanning K-12 market research, campaign design, and SEO optimization, reveals a firm scaling delivery capacity while expanding into new vertical expertise.

Tech Stack 13 technologies

Core StackHubSpot Figma Next.js React Tailwind CSS Python Cursor Google Analytics 4 Google Search Console LinkedIn Git Claude Windsurf

What The Decision Lab Is Building

◆Challenges

Gap between behavioral science theory and application
Understanding of the k-12 market
Gap between science and technology
Misaligned client expectations
Project scope creep

▲Active Projects

K-12 market research and capacity building
Adapting data-gathering instruments for education
Fieldwork hypothesis testing
Digital growth roadmap
Campaign design and launch
Seo optimization
High-traffic public tools
Figma to reality
Internal tooling

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Consulting

7

Design

1

Seniority

Mid

4

Principal

2

Intern

1

Senior

1

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About The Decision Lab

The Decision Lab is an applied research firm founded in 2016 that translates behavioral science into practical solutions for large organizations. The company operates three lines of business: direct consulting engagements for enterprise clients, commissioned research in priority domains, and a public publication focused on applied behavioral science. The team is lean (11–50 employees, Montreal-based) but geographically distributed, with active hiring across North America and Southeast Asia. Current project work spans K-12 education, fieldwork and hypothesis testing, campaign design, and SEO-driven public tools.

HeadquartersMontreal, Quebec

Company Size11–50 employees

Founded2016

Hiring MarketsCanada, Philippines, Mexico

Frequently Asked Questions

What tech stack does The Decision Lab use?

Google Analytics 4, HubSpot, Next.js, React, Python, Figma, Claude, and Git. The stack indicates both research/analytics infrastructure (GA4, Python) and web product development (Next.js, React, Tailwind CSS).