Commercial real estate brokerage integrating CRM and operations platforms
Thalhimer is a 201–500-person commercial real estate brokerage operating as part of the Cushman & Wakefield Alliance, handling transaction services, capital markets, and property management across office, industrial, and retail. The tech stack is heavily Microsoft-dependent (Office 365, Teams, SharePoint) with legacy real estate tools (Yardi, Oracle Primavera), and Salesforce adoption is underway — a signal the company is modernizing CRM and standardizing workflows across multiple markets. Pain points cluster around process standardization, CRM adoption resistance, and marketing software integration, which aligns with an ops-heavy hiring mix (50 of 73 open roles) focused on scaling brokerage operations.
Notable leadership hires: Marketing Director
Thalhimer operates as a boutique commercial real estate services firm headquartered in Glen Allen, VA, tracing its roots to 1913. The company joined the Cushman & Wakefield Alliance in 2002, giving it access to a global network while maintaining independent operations. Its service lines span transaction management (tenant and landlord representation), capital markets (property sales and financing), property management, and appraisal and advisory services. The 201–500-person team serves small businesses through Fortune 500 clients across the Mid-Atlantic and Southeast regions. Current operational focus centers on standardizing processes across markets, improving resident experience, and migrating to cloud-based collaboration and CRM tools.
Thalhimer provides commercial real estate services including transaction management (office, industrial, retail representation), capital markets and investment sales, property management, and appraisal and advisory services for occupiers and owners.
Thalhimer is actively adopting Salesforce, moving away from legacy real estate systems and Microsoft Office-based workflows to standardize CRM adoption across brokerage teams.
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