TEVEO is a German sportswear brand (founded 2019) running a lean, marketing-forward operation with 51–200 employees—most hiring is in marketing and operations, not engineering. Their tech stack reveals a hybrid approach: Shopify + ChannelEngine for DTC fulfillment, BI tools (Tableau, Power BI, Looker) for reporting, and iPaaS platforms (Workato, MuleSoft, Boomi) for backend integration. Active pain points around ERP upgrades, feed management, and order streamlining suggest they're outgrowing spreadsheet-based workflows and building toward a more integrated commerce infrastructure.
TEVEO designs and sells premium activewear and lifestyle apparel globally, with particular focus on expanding into European markets. Founded in 2019, the company positions itself around direct-to-consumer channels and community engagement. Operations are centered in Ansbach, Germany. The product line spans performance leggings, apparel, and fashion-forward essentials. Current priority projects include ERP system development, marketplace strategy rollout for Europe, and improvements to product data quality and feed attribute management across sales channels. Supply chain, logistics, and inventory optimization are active operational challenges.
Shopify (ecommerce), ChannelEngine (order management), Google Data Studio/Tableau/Power BI/Looker (analytics), Workato/MuleSoft/Boomi (integration), Notion and Asana (collaboration), Google Workspace (productivity).
ERP system development and upgrade, European marketplace expansion, product feed and attribute optimization, BI dashboard improvements, inventory forecasting, and influencer marketing process redesign.
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