Coffee and lifestyle retailer modernizing operations across retail, logistics, and B2B channels
Tchibo is a German retail and coffee company operating 12,100 employees globally, with 7,900 based in Germany. The tech stack reveals a hybrid infrastructure—SCADA and industrial automation (Siemens, WinCC) underpinning logistics and manufacturing, layered with GCP, BigQuery, dbt, and Python for analytics—suggesting active migration of on-premise operations toward cloud-native data pipelines. Hiring is heavily weighted toward sales (279 roles) relative to engineering (15), a mismatch that aligns with pain points around customer acquisition, supply-chain optimization, and POS digitalization, implying sales enablement and process automation remain manual bottlenecks.
Notable leadership hires: Cloud Platform Lead, Head of Revenue Management
Tchibo operates as a vertically integrated coffee and lifestyle retailer across retail stores, e-commerce, and B2B channels in Germany and internationally. The company sources, roasts, and sells coffee alongside seasonal non-food product ranges, rotating inventory weekly to drive repeat store visits. Operationally, the company manages complex supply chains involving manufacturing, logistics hubs, and point-of-sale networks. Current initiatives span infrastructure automation, cloud migration, security hardening, and B2B sales growth—particularly a dedicated coffee solution for business customers. The organization is privately held and based in Hamburg.
Tchibo runs industrial automation (Siemens STEP 7, WinCC, SCADA), SAP for enterprise systems, and a modern data layer built on GCP (BigQuery, Cloud Run, Vertex AI), dbt, Python, and Apache Airflow. Recently adopting SAP SuccessFactors for HR systems.
Tchibo is headquartered in Hamburg, Germany, with 7,900 of its 12,100 global employees based in Germany. Current hiring is limited to Germany.
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