Online flower delivery marketplace optimizing for performance and organic growth
Taze Çiçek operates an e-commerce marketplace for fresh flower delivery in Turkey, with a marketing-heavy org focused on paid and organic growth. The project list—performance optimization, merchant center tuning, SEO roadmap, and tracking—reveals a company wrestling with measurement accuracy and crawlability at scale, typical of marketplaces managing high-volume SKU catalogs. Stack is Google-native (Analytics 4, Shopping, Tag Manager, Search Console) plus Semrush and Ahrefs for competitive visibility.
Taze Çiçek is an online florist and gift marketplace founded in 2019, based in Istanbul. The business model centers on direct-to-consumer flower delivery with a focus on freshness and speed. The company operates as a privately held marketplace with a small team concentrated in marketing (5) and finance (1), indicating a sales-driven growth strategy rather than a product-engineering focus. Current initiatives span performance marketing (Google Performance Max, Google Shopping), SEO and organic content, and internal analytics to close measurement gaps.
Google Analytics 4, Google Shopping, Google Ads, Google Tag Manager, Search Console, Ahrefs, Semrush, Meta Ads, Looker, YouTube, and TikTok. Focus is on Google ecosystem tools and third-party SEO and analytics platforms.
SEO roadmap and technical improvements, Google Shopping optimization, performance marketing via Performance Max, remarketing audience development, content strategy (gap identification and high-volume updates), and internal measurement and tracking systems.
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