TAGGRS operates a server-side tracking platform handling billions of requests for advertisers and agencies, with a tight focus on backend performance and Meta/Google platform integrations. The engineering-forward hiring mix (4 engineers, 5 marketers) paired with active projects on scalable systems and API development suggests infrastructure maturity is the gating constraint — backend optimization and billions-of-requests scaling appear repeatedly across both projects and pain points, indicating the team is in a scaling inflection.
TAGGRS provides server-side tracking infrastructure enabling marketers to collect first-party data and measure campaign impact with compliance-grade accuracy. The platform integrates with Meta Conversions API and Google Analytics 4, replacing traditional client-side tag management with a server-controlled data layer. The company operates in the 11–50 person range, founded in 2022, and is headquartered in Heerenveen, Netherlands. Core users are advertisers, agencies, and mid-market businesses managing multi-channel ad spend.
Laravel and PHP for backend, TypeScript and React for frontend, Kubernetes for infrastructure, Google Tag Manager, Meta Conversions API, and Google Analytics 4 for ad platform integrations.
Core projects include scalable systems for billions of requests, backend performance optimization, integrations with Meta and Google, API development, and technical content creation for server-side tracking solutions.
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