Taboola Tech Stack

AI-powered ad platform connecting advertisers to 600M daily users via publisher networks

Software Development New York, NY 1,001–5,000 employees Founded 2007 Public Company

Taboola operates a performance advertising platform where advertisers buy placements across publisher sites and apps, reaching 600M daily active users. The tech stack—Kafka, Spark, TensorFlow, Snowflake, BigQuery—reflects a data-intensive, ML-driven business; ongoing adoption of RAG, Snyk, and dependency-check suggests investment in AI/ML capabilities and supply-chain security hardening. Sales dominates the hiring mix (84 roles), yet engineering and security projects cluster around scalable ML infrastructure, identity graph expansion, and SDLC maturity—indicating a push to automate campaign optimization while tightening controls around rapid feature velocity.

Tech Stack 122 technologies

Core StackJavaScript Google Analytics AppsFlyer Snowflake Python Java Scala C++ TensorFlow Apache Spark Kafka Cassandra Elasticsearch Apache Airflow BigQuery Kubernetes Docker Salesforce Hadoop MySQL Linux Prometheus Grafana HTML CSS Adobe Analytics SQL HDFS GCP Vertica+87 more

AdoptingSnyk RAG Dependency-Check Black Duck AWS WAF IAM

What Taboola Is Building

◆Challenges

Performance optimization
Optimising campaign performance
Balancing rapid innovation with security
Identifying upsell opportunities
Technical onboarding challenges
Optimizing sales tool tech stack
Efficient resource utilization
Boosting audience engagement
Increasing publisher monetization
Troubleshooting complex database issues

▲Active Projects

Secure sdlc strategy
Data pipeline and identity graph scalability
Taboola pixel implementation
Dco campaign optimization
Product feature development
End2end technical onboarding process
Qbr meetings
Operationalize cve tracking and remediation
Scalable ml infrastructure
Security tools stack maturation

Hiring Activity

Steady170 roles · 70 in 30d

Department

Sales

Engineering

Marketing

Ops

Product

Support

Security

Seniority

Mid

Senior

Manager

Director

Junior

Lead

Intern

Staff

Notable leadership hires: Advertising Sales Lead, Advertising Account Management Director, HR Director, Policy Director

Company intelligence

Find more companies like Taboola by tech stack, pain points and active projects

Get started free

About Taboola

Taboola is a public, scale-stage advertising technology company founded in 2007, headquartered in New York. The platform combines native ad inventory, first-party publisher data, and algorithmic matching to help advertisers reach engaged audiences outside search and social channels. Publishers (including NBC News, Yahoo) and device manufacturers (Samsung, Xiaomi) rely on Taboola's infrastructure to monetize content and drive user engagement. The organization spans 1,001–5,000 employees across 20 countries, with heavy concentration in sales roles alongside growing engineering, marketing, and product teams.

HeadquartersNew York, NY

Company Size1,001–5,000 employees

Founded2007

Hiring MarketsAustralia, United Kingdom, Japan, Israel, Thailand, United States, Mexico, France

Frequently Asked Questions

What is Taboola's tech stack?

Core: Python, Java, Scala, C++ for backend services; Kafka for streaming; Snowflake, BigQuery, Cassandra, Elasticsearch for data and search; TensorFlow and Spark for ML; GCP and Kubernetes for infrastructure. Analytics via Google Analytics, Adobe Analytics, AppsFlyer.

Is Taboola hiring sales and account management?

Yes. Sales department has 84 active roles (highest department). Notable open positions include Advertising Sales Leads, Advertising Account Management Directors, spanning 20 countries including US, UK, Israel, Japan, India, and EMEA.

What countries does Taboola hire in?

20 countries: Australia, United Kingdom, Japan, Israel, Thailand, United States, Mexico, France, Germany, India, Taiwan, Brazil, Netherlands, Italy, Sweden, Hungary, Poland, Turkey, Canada, and China.