Swiss Beauty Tech Stack

Direct-to-consumer beauty brand scaling across India's e-commerce and social channels

Retail Gurugram , Haryana 201–500 employees Founded 2013 Partnership

Swiss Beauty is a cosmetics brand operating across D2C, marketplace, and social channels with heavy reliance on paid advertising (Google Ads, Meta, Amazon Ads) and influencer-driven Instagram/YouTube. The hiring mix — predominantly marketing (7 of 13 roles) with a VP-level addition — reflects a scaling phase focused on campaign execution and brand reach, while pain points around marketing ROI, organic growth, and lifecycle optimization suggest the brand is moving from product-led to performance-marketing-led growth.

Tech Stack 14 technologies

Core StackGoogle Ads Meta Ads AWS SAP Amazon Seller Central Excel Amazon Ads PowerPoint Instagram YouTube Snapchat Pinterest LinkedIn Microsoft Office

What Swiss Beauty Is Building

◆Challenges

Marketing spend optimization
Maintaining roas & roi
Improving brand organic reach
Category gaps
Brand profitability
Scaling advertising campaigns
User retention
Churn reduction
Scaling lifecycle management
Inconsistent brand messaging

▲Active Projects

Product development from concept to launch (npd)
360° brand campaigns
Brand training sessions
New product launch visibility strategy
Platform-specific promotional spend during sales events
Campaign effectiveness dashboards
Scaling lifecycle management system
Automation tool implementation
Lifecycle campaign optimization
New product launch training

Hiring Activity

Steady15 roles · 5 in 30d

Department

Marketing

Ops

Finance

Sales

Seniority

Senior

Manager

Intern

Mid

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About Swiss Beauty

Swiss Beauty manufactures and distributes cosmetics and makeup products across India, founded in 2013 by Amit and Mohit Goyal. The brand positions itself around Indian skin needs paired with global cosmetic standards, with a product range spanning foundations, eye makeup, nail polish, and skincare. Distribution channels include direct-to-consumer via social platforms (Instagram, YouTube, Snapchat, Pinterest), Amazon Seller Central, and Amazon Ads. The company operates from Gurugram with 201–500 employees and is actively developing new product lines, running seasonal campaigns, and scaling paid acquisition across multiple ad platforms.

HeadquartersGurugram , Haryana

Company Size201–500 employees

Founded2013

Hiring MarketsIndia

Frequently Asked Questions

What is Swiss Beauty's main distribution channel?

Swiss Beauty sells via direct-to-consumer social channels (Instagram, YouTube, Snapchat, Pinterest), Amazon Seller Central, and paid advertising (Google Ads, Meta Ads, Amazon Ads). The brand invests heavily in platform-specific promotional spend during sales events.

What products does Swiss Beauty offer?

Swiss Beauty manufactures cosmetics and makeup including foundations, eye makeup, face makeup, nail polish, and skincare products. The brand focuses on formulations tailored to Indian skin needs while maintaining global cosmetic standards.