Swisher Tech Stack

Consumer tobacco and nicotine products with 160+ years of brand heritage

Manufacturing Jacksonville, FL 1,001–5,000 employees Founded 1861 Privately Held

Swisher manufactures and distributes tobacco and nicotine products across multiple categories—cigars, oral nicotine, energy pouches, and rolling papers—with a sales-driven org structure (25 of 64 open roles) focused on trade enablement, geo-targeted promotions, and wholesale account expansion. The tech stack reflects a traditional CPG operating model: Salesforce + NetSuite for order/supply management, Circana + Power BI for demand sensing, and Amazon Advertising for digital reach, with no visible adoption of emerging tools—signaling a mature, operationally conservative business prioritizing channel execution over product innovation infrastructure.

Tech Stack 30 technologies

Core StackAWS Salesforce Power BI Tableau Monday.com AutoCAD MuleSoft NetSuite Apex Amazon Advertising Amazon Seller Central Word Excel PowerPoint Outlook Microsoft Office CNC Circana Blue Yonder Adaptive Planning iPad SIEM DLP Azure GCP PLC Commerce Cloud Lightning Web Components Einstein AI Agentforce

What Swisher Is Building

◆Challenges

Improving brand performance
Optimizing product placement
Maximizing sales volume
Identifying white space growth opportunities
Increasing profitability
Under penetrated growth channels
White space distribution opportunities
Distribution expansion
Improving margin
Optimizing digital spend

▲Active Projects

In‑store programs
Sales enablement programs
Geo-focused trade initiatives
Trade show promotion
Preventive maintenance program
Store resets
Customized sales plans
Product launches
Vendor wholesale account program
National customer trade shows

Hiring Activity

Accelerating65 roles · 30 in 30d

Department

Sales

Manufacturing

Marketing

Finance

Ops

Data

Engineering

Seniority

Junior

Mid

Senior

Manager

Director

Intern

Principal

Notable leadership hires: Marketing Director

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About Swisher

Swisher is a family-owned consumer goods manufacturer founded in 1861, headquartered in Jacksonville, Florida, with operations across the United States, Dominican Republic, and Nicaragua. The company owns a portfolio of over two dozen American-made brands spanning cigars (Swisher Sweets, Drew Estate sub-brands including ACID, Liga Privada, Undercrown), non-combustible nicotine products (Rogue, Volt+Co launched 2025, Mojo Energy Pouches), natural leaf cigars (CRWNZ), and hemp accessories (Hempire). The 1,001–5,000 person workforce is concentrated in sales, manufacturing, and trade marketing roles, supporting distribution through traditional retail and wholesale channels.

HeadquartersJacksonville, FL

Company Size1,001–5,000 employees

Founded1861

Hiring MarketsUnited States

Frequently Asked Questions

What tech does Swisher use for sales and supply chain?

Swisher runs Salesforce for CRM, NetSuite for ERP, and Blue Yonder for supply planning. Demand analytics layer includes Circana and Power BI. Amazon Seller Central and Advertising handle digital commerce.

Where is Swisher headquartered and where does it hire?

Swisher is headquartered in Jacksonville, Florida, with 64 total open roles—all posted in the United States market. The company also operates manufacturing and sourcing in Dominican Republic and Nicaragua.