Swedish gaming operator with sports betting, lotteries, and casino verticals
Svenska Spel operates three gaming verticals (sports betting, lotteries, and venue-based gaming) under a public-company structure with ~1,000 employees split between Stockholm and Visby. The tech stack—Next.js, React, TypeScript, Google Analytics 4, Adobe Analytics, OneTrust—reflects a customer-data-first architecture focused on tracking, compliance, and marketing precision. Hiring velocity is accelerating with a senior-heavy engineering focus (3 engineering roles, mostly senior level) and active martech initiatives, suggesting investment in data infrastructure and personalization.
Svenska Spel is Sweden's public gaming operator, structured around three business divisions: Sport & Casino (which includes the Stryktipset and Oddset sports-betting brands), Tur (lottery products including Triss and Lotto), and Vegas (venue-based gaming machines in restaurants and bingo halls). The company employs approximately 1,000 people across offices in Stockholm and Visby. Beyond gaming operations, Svenska Spel is noted as Sweden's largest sports sponsor, with programs spanning youth through professional levels. The organization balances commercial gaming operations with statutory obligations around responsible gaming and social contribution.
Frontend: Next.js, React, TypeScript, HTML5, SASS, Vite, Webpack, Turbopack. Testing: Jest, Playwright. Analytics: Google Analytics 4, Adobe Analytics, Google Tag Manager. Consent and compliance: OneTrust. Marketing: Google Marketing Platform, Meta.
Sport & Casino (sports betting brands Stryktipset and Oddset), Tur (lotteries Triss and Lotto), and Vegas (gaming machines in venues). The company also operates as Sweden's largest sports sponsor.
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