Sutex is a three-decade-old textile and apparel manufacturer based near Bogota, operating across digital printing, confections, and raw materials. The tech stack reflects a manufacturing + e-commerce hybrid: NetSuite for operations, Tableau/Looker Studio for analytics, HubSpot for marketing automation, and advertising platforms (Google Ads, Meta Ads). Hiring velocity has slowed and remains concentrated in manufacturing and sales roles, while pain points cluster around data synchronization, manual integrations, and procurement delays—suggesting the company is struggling to automate workflows between production, supply chain, and marketing.
Notable leadership hires: Digital Printing Lead
Sutex manufactures textiles, finished apparel, and raw materials for fashion brands, with a stated commitment to ecological awareness and sustainability. Founded in 1985, the company operates manufacturing facilities in Cota, Cundinamarca, Colombia, and positions itself on trend forecasting and flexible delivery—supplying either raw inputs or completed products depending on customer need. The organization spans 201–500 employees across manufacturing, sales, logistics, marketing, design, and operations, with current hiring concentrated in production and sales roles. Active projects center on digital printing design, content strategy, social media management, and email marketing, indicating a simultaneous push to scale owned-channel marketing while maintaining core manufacturing operations.
Sutex relies on NetSuite for operations management, Tableau and Looker Studio for analytics, HubSpot for marketing, Google Ads and Meta Ads for paid channels, and Mailchimp for email. Manufacturing tooling includes PLC systems; design work uses Adobe Illustrator and Photoshop.
Current projects include localized and continuous printing design, content strategy design and execution, social media management, and email marketing flow optimization—reflecting efforts to scale digital marketing channels alongside core textile production.
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