Supermom Business Tech Stack

AI-powered influencer and consumer insights platform for SEA parent audiences

Technology, Information and Internet Singapore 51–200 employees Founded 2015 Privately Held

Supermom Business operates an AI-driven platform connecting Southeast Asian parent communities to brands, built on a modern data stack (BigQuery, Apache Flink, PyTorch, TensorFlow, Gemini) that supports large-scale model training and multi-channel campaign optimization. The company is sales-heavy and data-focused—nearly two-thirds of active hiring targets sales and data roles—while simultaneously building dashboards and data warehouses to operationalize AI model outputs into pre-sales content and revenue workflows.

Tech Stack 29 technologies

Core StackGoogle Analytics Firebase Mixpanel Salesforce Apache Flink PyTorch TensorFlow Java BigQuery Python MySQL MongoDB Tableau Power BI Meta Google TikTok WhatsApp Infusionsoft Transformer BERT GPT LoRA GCP Gemini Excel SQL R Looker Studio

What Supermom Business Is Building

◆Challenges

Support large-scale ai models
Turning community energy into growth engines
Optimising attribution and payout flows
User acquisition across platforms
Multi-channel campaign optimization
Market expansion in sea

▲Active Projects

Integrated cross-platform proposals
Developing dashboards for ai model applications
Data warehouse construction for ai models
Training and fine-tuning large ai models
Influencer & creator activation
Ugc generation at scale
Affiliate & referral monetisation
Transform back-end performance insights into persuasive pre-sales content and sales presentations
Drive sales and brand partnerships in sea
Lead and manage client and agency relationships to deliver profitable revenue growth through solution sales

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Sales

Data

Marketing

Engineering

Seniority

Manager

Director

Senior

Mid

Junior

Notable leadership hires: Community Activation Director

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About Supermom Business

Supermom Business is a Southeast Asia-focused marketing technology and data platform that connects brands to parent audiences across the region. The company reaches approximately 10 million parents through its own community and network, enabling campaigns around word-of-mouth marketing, influencer activation, user-generated content, and consumer insights. Revenue comes from brands seeking to influence parental purchase decisions, activate brand talkability, and establish category authority. Operations span Singapore, Malaysia, Indonesia, and China, with recent hiring expansion into North America.

HeadquartersSingapore

Company Size51–200 employees

Founded2015

Hiring MarketsMalaysia, Singapore, Indonesia, China, Canada

Frequently Asked Questions

What AI and ML tools does Supermom Business use?

The company uses PyTorch, TensorFlow, Transformer models, BERT, GPT, and LoRA for large-scale model training and fine-tuning. It also integrates Google's Gemini for AI capabilities and builds custom dashboards to operationalize model outputs into sales and campaign content.

What data infrastructure does Supermom Business run?

The platform uses Google Cloud (GCP, BigQuery), Apache Flink for streaming, and builds data warehouses to support AI model applications. Analytics and dashboarding flow through BigQuery, Looker Studio, Tableau, and Power BI, integrated with Salesforce for sales operations.