Infrared sauna maker modernizing e-commerce and sales operations
Sunlighten manufactures infrared saunas with proprietary heating technology and is actively modernizing its digital stack. The company uses Shopify + NetSuite for commerce and ERP, Salesforce for sales, and is now building AI agent workflows and RAG systems—suggesting a shift toward automating high-volume lead handling and knowledge retrieval. Engineering hires are balanced across junior and senior levels, paired with active sales expansion, which aligns with documented pain points around lead conversion and growing the sales team.
Sunlighten manufactures and sells infrared sauna systems positioned around patented multi-spectrum heating technology and acoustic resonance therapy. Founded in 1999, the company operates as a privately held manufacturer with a global reach, based in Kansas. The business model combines direct-to-consumer e-commerce (via Shopify) with enterprise sales channels. Current operational priorities include scaling sales capacity, integrating Shopify Plus with external business systems, and modernizing the digital ecosystem to handle increasing lead volume and improve conversion.
Shopify and Liquid for e-commerce; NetSuite for ERP; Salesforce + Five9 for sales; PostgreSQL and ClickHouse for data; React and React Native for front-end; LangChain and LangGraph for AI workflows; Jira for project management.
AI agent workflow development, knowledge retrieval (RAG) systems, enterprise system integrations, business intelligence initiatives, and Shopify Plus optimization for global commerce operations.
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