Caterpillar equipment dealer with sales, rental, and full-service support across construction and mining
Stowers Machinery is a regional Cat dealer running a Microsoft-centric stack (Dynamics 365, Power Platform, Azure) with active ops and engineering teams. Hiring has decelerated, but the project mix—SEO, digital marketing, website optimization, and collection efficiency—reveals a business in early-stage digital transformation, moving away from transactional operations toward customer engagement and cash-conversion metrics.
Stowers Machinery has operated as East Tennessee's authorized Caterpillar dealer since 1960, serving the construction, mining, and industrial markets. The company provides equipment sales and rental, power generation products, parts distribution, and a full range of service operations including machine shops, hydraulic rebuilds, welding, and fabrication. With 201–500 employees based in Knoxville, the business spans multiple service lines and subsidiary operations (Stowers Rents, Stowers Power Systems), competing on both product availability and service depth in a capital-equipment supply chain.
Microsoft Dynamics 365 CRM, Power Platform, Dataverse, Azure cloud, C# and .NET development, JavaScript, and Office 365 suite for core business operations.
Knoxville, Tennessee. The company has served as the authorized Caterpillar dealer for East Tennessee since its founding in 1960.
Active initiatives include SEO strategy, digital marketing, website optimization, customer event planning, collection efficiency improvement, and reducing days sales outstanding (DSO) and accounts receivable write-offs.
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