Stokke Tech Stack

Premium children's furniture brand with global DTC and retail distribution

Manufacturing Ålesund 201–500 employees Founded 1932 Privately Held

Stokke manufactures and distributes high-end children's furniture—highchairs, strollers, carriers, and nursery products—across ~50 countries through both direct-to-consumer and selected retail channels. The tech stack is heavily weighted toward analytics (Google Analytics, Power BI, Looker, Tableau, BigQuery) and commerce (Shopify, Salesforce Commerce Cloud, Amazon Seller Central), paired with marketing automation (Klaviyo, Attentive) and operations tools (Jira, Monday.com, Asana). This signals a company optimizing for multi-channel fulfillment and data-driven inventory management—critical for a premium brand managing seasonal demand and regional stock constraints across distributed operations.

Tech Stack 30 technologies

Core StackGoogle Analytics Power BI Tableau Klaviyo Smartsheet Jira BigQuery Google Ads Monday.com Asana Shopify AWS Figma Google Tag Manager Looker Studio Excel Google Sheets Azure Microsoft 365 Salesforce Marketing Cloud Attentive Google Analytics 4 Microsoft Advertising Salesforce Commerce Cloud Amazon Seller Central PowerPoint LinkedIn

What Stokke Is Building

◆Challenges

Data accuracy and compliance
Optimizing inventory for dtc channels
Ensuring product availability
Expanding commercial footprint in southeast asia
Maintaining high service quality across regions
Supporting system transitions
Troubleshooting system challenges
Optimizing sales systems
Cost-saving opportunities
It documentation consistency

▲Active Projects

New product launches and seasonal events
Performance measurement & reporting
Npd launches
Commercial excellence program
Power bi training
Cloud and network system updates
System deployment and monitoring
Vendor sla management
Crm lifecycle campaigns
Affiliate marketing program

Hiring Activity

Steady25 roles · 8 in 30d

Department

Ops

Sales

Marketing

Data

Design

Ecommerce

Logistics

Seniority

Mid

Manager

Senior

Intern

Lead

Company intelligence

Find more companies like Stokke by tech stack, pain points and active projects

Get started free

About Stokke

Stokke is a Norwegian manufacturer of premium children's furniture and equipment, founded in 1932 and headquartered in Ålesund. The company is privately held by NXMH (Belgium-based, owned by South Korea's NXC since 2014). Stokke operates offices across Germany, the US, China, France, and other countries, reaching ~50 markets through a mix of direct-to-consumer channels and selected retail partners. The product portfolio centers on ergonomic seating and nursery solutions, anchored by the Tripp Trapp highchair (launched 1972, over 13 million units sold globally). Since 2006, the company has focused exclusively on the premium children's market segment, with an operational emphasis on supply chain optimization, regional service quality, and commercial expansion—particularly in Southeast Asia.

HeadquartersÅlesund

Company Size201–500 employees

Founded1932

Hiring MarketsNetherlands, Norway, United States, Singapore, China, Australia

Frequently Asked Questions

What is Stokke's primary product?

Stokke manufactures premium children's furniture, including the Tripp Trapp highchair (50+ year product line), strollers, carriers, and nursery equipment. Over 13 million Tripp Trapp units have sold worldwide since its 1972 launch.

What countries does Stokke operate in?

Stokke distributes to approximately 50 countries globally. The company maintains offices in Norway (Ålesund headquarters), Germany, US, China, France, and is actively hiring in Netherlands, Singapore, Australia, and China.

What tech stack does Stokke use?

Stokke's stack includes Shopify and Salesforce Commerce Cloud for commerce, Google Analytics and Power BI for analytics, BigQuery for data warehousing, Klaviyo and Attentive for marketing automation, and Jira/Monday.com/Asana for operations and project management.