Starcom Tech Stack
Global media planning and campaign optimization for Fortune 500 brands
Starcom is a 7,000-person media agency operating across 100+ offices worldwide, serving marquee brands in retail, finance, pharma, and consumer goods. The tech stack reveals a dual-track operation: heavy reliance on walled-garden ad platforms (Google Ads 360, DV360, Meta Ads Manager, TikTok) for campaign execution, paired with data infrastructure (AWS, GCP, Azure, Spark, Airflow) for measurement and reporting—a pattern consistent with agencies managing complex multi-channel spend optimization. Hiring velocity concentrates overwhelmingly in marketing (80% of open roles), with a secondary wave in analytics and data engineering, suggesting internal focus on improving campaign measurement and budget-allocation precision across client accounts.
Tech Stack 64 technologies
What Starcom Is Building
◆Challenges
- Improving campaign performance
- Budget allocation
- Budget management
- Campaign performance optimization
- Meeting client performance expectations
- Optimizing media spend
- Optimizing paid search performance
- Ensuring accurate platform implementation
- Identifying upside revenue potential
- Optimizing online biddable media campaigns
▲Active Projects
- Amazon marketing services paid search campaign development
- Campaign measurement reporting and insights generation
- End-to-end ecommerce strategy and plans
- Process improvement for workflow
- Strategic planning initiatives
- Amazon media group display advertising
- End-to-end peso experiences
- Deck writing
- Holistic paid digital media strategy for samsung global d2c hq
- Global reporting solutions implementation
Hiring Activity
Department
Seniority
Notable leadership hires: Account Director, Analytics Reporting Lead, Analytics Director, Programmatic Director, Performance Director
