Equestrian retailer scaling Shopify e-commerce with AI automation
Schneider Saddlery is a 75-year-old horse equipment and apparel retailer modernizing its tech stack around Shopify, Klaviyo, and a heavy AI automation layer (Claude, ChatGPT, n8n). The hiring velocity and project backlog—platform optimization, AI system development, marketing automation, Shopify Plus integrations—reveal a company mid-transformation from manual operations toward programmatic growth. Engineering and marketing are the hiring focus, with a newly appointed Head of Technology signaling structural change.
Notable leadership hires: Head of Technology
Schneider Saddlery sells English and Western riding equipment, horse blankets, tack, leather goods, and equestrian apparel to riders across trail, competitive, and recreational segments. Founded in 1948 and based in Chagrin Falls, Ohio, the company operates as a 51–200 person privately held business with a direct e-commerce presence. Current operations center on Shopify as the primary platform, with downstream integrations into Fulfil.io for ERP and a growing automation infrastructure (Klaviyo, Zapier, Make, n8n) to reduce manual marketing and operational work.
Shopify (primary), Klaviyo (email/SMS), Google Analytics 4, Zapier, Make, n8n, Claude, ChatGPT, BigQuery, Fivetran, React, Next.js, Python, AWS, and Magento. Also running Fulfil.io ERP integrations.
Chagrin Falls, Ohio. Founded in 1948, the company is privately held with 51–200 employees and hires exclusively in the United States.
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