Spotlight Sports Group Tech Stack

Racing and sports betting media platform with B2B content, data and retail solutions

Spectator Sports London 201–500 employees Founded 1986 Privately Held

Spotlight Sports Group operates across consumer media (Racing Post, Pickswise, Free Super Tips) and B2B solutions for operators and affiliates, combining legacy print heritage with cloud infrastructure (AWS, Docker, Terraform). The tech stack reveals a marketing-first organization: Braze, Segment, Looker, and Meta/X/TikTok dominate the active project list, while hiring is concentrated in marketing (6 of 9 open roles) at mid-to-senior level. Current friction around data pipelines and CRM personalization suggests the company is scaling marketing automation faster than internal data infrastructure can support.

Tech Stack 27 technologies

Core StackAWS Linux Ansible Terraform Docker Jenkins GitLab Grafana Datadog Python Go Bitbucket Braze Looker Snowflake AWS ECS Groovy Git X Meta Instagram TikTok Adobe InDesign Glide SQL Segment

What Spotlight Sports Group Is Building

◆Challenges

Organic share of voice
Social media engagement
Social media performance
Clean data pipelines
Integrating crm campaigns
Optimising personalisation
Streamlining transactional processes
Future-proof operational workflows

▲Active Projects

Affiliate marketing plans for racing festival events
Third-party partnership campaigns across racing post marketing channels
Live social coverage of race days
Clipping live shows on grabyo
Personalised crm lifecycle campaigns through braze
Social media campaigns across uk/ire markets
Paid social campaigns across meta, x and tiktok
Looker and braze reporting dashboards
Automated canvas flows in braze

Hiring Activity

Accelerating9 roles · 7 in 30d

Department

Marketing

Finance

Ops

Product

Seniority

Mid

Senior

Junior

Manager

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About Spotlight Sports Group

Spotlight Sports Group is a UK-based media and technology company operating in racing and sports betting since 1986. The business spans two parallel tracks: consumer-facing brands (Racing Post newspaper and digital, Pickswise, myracing, Free Super Tips) that aggregate content, tips, and analysis for fans, and B2B products (Superfeed content engine, Halo live streaming, Spotlight iQ AI insights, retail displays) sold to operators, affiliates, and media partners. The company maintains significant retail presence through Racing Post print editions and betting shop digital displays. A 40+ person marketing organization is actively managing affiliate campaigns, live social content production, and CRM lifecycle automation across UK and Ireland markets, while an international marketing agency (ICS-digital, ICS-translate) extends campaigns across 80+ languages.

HeadquartersLondon

Company Size201–500 employees

Founded1986

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is Spotlight Sports Group's tech stack?

Core infrastructure: AWS, Linux, Docker, ECS, Terraform, Ansible. Development: Python, Go, Groovy, GitLab, Jenkins, Git, Bitbucket. Analytics and marketing: Snowflake, Looker, Segment, Braze, Datadog, Grafana. Social and creative: Meta, TikTok, X, Adobe, InDesign.

What is Spotlight Sports Group working on?

Affiliate marketing for racing events, live social race coverage, personalized CRM campaigns via Braze, paid social across Meta/X/TikTok, Looker/Braze reporting, automated marketing workflows, and third-party partnerships across Racing Post channels.