Sportstech Tech Stack

Connected home fitness equipment manufacturer with 3M+ users in Germany

Retail Berlin, BE 201–500 employees Founded 2012 Self-Owned

Sportstech manufactures and sells smart fitness hardware (treadmills, bikes, rowers, strength equipment) across Germany with over 3 million active users. The company is shifting toward software and data: active projects span lifecycle/CRM strategy, AI-driven personalization, Klaviyo automation, and cross-channel attribution — all grounded in AWS, BigQuery, and Google Analytics 4. Hiring is distributed across finance, logistics, product, and engineering, signaling investment in operational scaling and customer data infrastructure alongside hardware distribution.

Tech Stack 13 technologies

Core StackGoogle Ads BigQuery Klaviyo AWS DATEV Unternehmen Online Microsoft Office Excel Bing Ads Meta Ads Manager TikTok Ads Google Analytics 4 Looker Studio SQL

What Sportstech Is Building

◆Challenges

Segmentation and activation improvement
Scaling automated email flows
Fragmented product perception
Scalability challenges
Optimizing spare parts processes
Ensuring spare parts availability
Low product visibility
Poor listing quality
International expansion
Professionalizing existing structures

▲Active Projects

Scalable lifecycle and crm strategy development
Sportstech live platform
Ai-driven personalization features
Automated klaviyo flow optimization
Device & iot integrations
Amazon listing optimization
Cross-channel attribution and customer journey insights
Dashboard and reporting for campaign performance
Cross-channel tracking and data structure
Financial process optimization projects

Hiring Activity

Steady20 roles · 8 in 30d

Department

Finance

Logistics

Product

Engineering

Marketing

Sales

Ops

Support

Seniority

Junior

Mid

Senior

Intern

C-Level

Manager

Notable leadership hires: Chief Financial Officer

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About Sportstech

Sportstech is a Berlin-based manufacturer of connected home fitness equipment, founded in 2012 and self-owned. The company serves over 3 million customers across Germany with a range of smart treadmills, exercise bikes, rowing machines, and strength training products, each equipped with app control, interactive workouts, and integrated displays. Operations span hardware manufacturing, logistics, e-commerce (including Amazon), customer support, and direct sales. Current priorities include optimizing spare parts availability, improving product listing quality on major platforms, expanding internationally, and professionalizing internal processes as the company scales.

HeadquartersBerlin, BE

Company Size201–500 employees

Founded2012

Hiring MarketsGermany

Frequently Asked Questions

What is Sportstech's main product category?

Connected home fitness equipment: smart treadmills, exercise bikes, rowing machines, cross trainers, strength training equipment, and dumbbells. Over 3 million customers use Sportstech products for home workouts.

Where is Sportstech headquartered?

Berlin, Germany. Founded in 2012, Sportstech is self-owned and employs 201–500 people, with hiring currently limited to Germany.

What tech stack does Sportstech use?

AWS, BigQuery, SQL, Google Analytics 4, Looker Studio, Klaviyo (email marketing), Google Ads, Meta Ads Manager, TikTok Ads, and DATEV Unternehmen Online for accounting. Active projects include AI personalization, cross-channel attribution, and Klaviyo flow automation.