European cycling distributor modernizing warehouse and ERP systems
Sport Import distributes bicycles and components across 35+ brands to 3,500+ European retailers. Their tech stack—Laravel, PHP, Livewire, MySQL, n8n—reveals a lean, in-house engineering operation building custom workflow automation and ERP tooling rather than buying off-the-shelf. Active projects center on warehouse management, supplier API integration, and ERP system redevelopment, while pain points cluster around legacy system replacement and supply chain optimization—typical of a distributor scaling beyond its original infrastructure.
Sport Import is a German bicycle distributor founded in 1982, operating from Edewecht in Lower Saxony with over 80 employees. The company represents more than 35 cycling brands (MTB, road, gravel, BMX, e-bike, urban) and supplies specialist retailers across Europe. Their business model is wholesale-focused: delivering products, technical knowledge, and supply chain support to a network of 3,500+ dealerships. The company is self-owned and operates its own logistics and B2B ordering infrastructure.
Laravel, PHP, Livewire, MySQL, MariaDB, REST APIs, Metabase for analytics, n8n for workflow automation, Git, and Microsoft Office. Engineering is lean and custom-built rather than SaaS-dependent.
Sport Import supplies specialist cycling retailers throughout Europe from its headquarters in Edewecht, Germany, reaching more than 3,500 dealerships.
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