Sportano.pl Tech Stack
Multibrand sports retail e-commerce platform expanding across European markets
Sportano.pl is a Polish sports retail e-commerce operator running a multibrand marketplace model with 201–500 employees headquartered in Zielona Góra. The tech stack reveals a sales-and-operations-driven organization: heavy reliance on SAP, Salesforce, Jira, and business intelligence tools (Looker, Tableau, Power BI) paired with customer data platforms (Synerise, Bloomreach, Braze) and marketplace integrations (Allegro, Strava). Active hiring skews toward sales, finance, and marketing roles while engineering remains minimal—consistent with a traditional retail operations model executing expansion into Turkey and other foreign markets rather than building proprietary systems.
Tech Stack 18 technologies
What Sportano.pl Is Building
◆Challenges
- Expanding e-commerce sales in foreign markets
- Adapting business to local conditions
- Inventory management
- Increasing sales results
- Modernizing financial accounting systems
- Production planning optimization
- Market competitiveness analysis
- Price negotiation
- Ensuring efficient logistics and settlement processes
- Inventory control
▲Active Projects
- Expanding e-commerce sales in foreign markets
- Seasonal product preparation
- Optimizing product listings on allegro
- Production planning optimization with suppliers
- Creating turkish market product and marketing content
- Adapting business to local conditions
- Translation of product and marketing content
- Inventory control and replenishment
- Crm strategy for clv
- Loyalty program development
