Spectrum Reach Tech Stack

Local multiscreen advertising sales across 36 states

Advertising Services New York, NY 1,001–5,000 employees Public Company

Spectrum Reach operates a distributed sales network across 100 offices in 36 states, selling cable television, digital, and streaming ad inventory to local and national brands. The company's hiring is heavily sales-focused (73% of active roles), with decelerating velocity and a seniority mix skewed toward mid-level individual contributors — consistent with a mature, transaction-driven business model. Pain points around inventory accuracy, workflow efficiency, and programmatic scaling suggest pressure to automate what has historically been a manual, relationship-driven sales operation.

Tech Stack 15 technologies

Core StackSalesforce Smartsheet Tableau DSP Microsoft Office Excel Word Outlook PowerPoint Photoshop HTML SQL Alteryx Podio macOS

What Spectrum Reach Is Building

◆Challenges

Sellable inventory accuracy
Workflow efficiency
Recover lost revenue
Expanding awareness of spectrum reach’s offering to advertisers
Scaling programmatic business
Platform integration integrity
Demand quality management
Streamlining workflows
Troubleshooting failed spots
Ensuring timely order processing

▲Active Projects

Grow sales
Expand awareness of spectrum reach media solutions
High profile events allocation
Linear ad inventory allocation
Expand awareness of spectrum reach’s offering to advertisers
Evangelize spectrum reach media solutions
Sales reporting
Platform integration integrity
Schedule audit
Demand quality management

Hiring Activity

Decelerating50 roles · 10 in 30d

Department

Sales

Marketing

Ops

Data

Product

Seniority

Mid

Intern

Manager

Lead

Director

Senior

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About Spectrum Reach

Spectrum Reach is the advertising arm of Charter Communications, operating from 100 offices across 36 states with over 3,000 employees. The company sells multiscreen advertising inventory — linear cable, digital, video, and streaming — to local businesses, regional chains, and national brands. Core offerings span addressable advertising, video production, and data-driven campaign insights. The business model is anchored in local market relationships and premium network partnerships, with sales teams embedded in regional markets.

HeadquartersNew York, NY

Company Size1,001–5,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What is Spectrum Reach's tech stack?

Spectrum Reach uses Salesforce for CRM, Tableau for analytics, SQL and Alteryx for data work, DSP for programmatic, Smartsheet for project management, and Microsoft Office suite. Photoshop and HTML round out creative and web tools.

Where does Spectrum Reach operate?

Spectrum Reach operates 100 offices across 36 U.S. states, headquartered in New York, NY. The company employs over 3,000 people and serves local and national advertisers across cable, digital, video, and streaming channels.