Broadcast and streaming media conglomerate serving 700M+ viewers across India and 150+ countries
Sony Pictures Networks India operates 28 premium TV channels, a FAST service in North America, and the Sony LIV streaming platform, reaching over 700 million viewers. The tech stack mirrors a traditional media org transitioning toward data-driven operations: AWS, Kubernetes, and Python anchor the infrastructure, while adoption of SAP S/4HANA and RPA signals a push to automate finance and procurement workflows. Hiring velocity is accelerating with finance (7 roles) and marketing (3 roles) leading, indicating a focus on operational efficiency and audience monetization rather than product engineering.
SPNI is India's largest media conglomerate and an indirect subsidiary of Sony Group Corporation, Japan. The portfolio spans general entertainment (Sony Entertainment Television, Sony SAB, Sony PAL), regional language channels (Sony Marathi, Sony AATH), sports (Sony Sports Network with five dedicated channels), kids content (Sony YAY!), and streaming (Sony LIV). The company also operates Studio NEXT for original IP production. Operating from Mumbai with presence across India and 150+ countries, SPNI competes for audience share and advertising spend in increasingly fragmented TV and streaming markets.
Core infrastructure: AWS, Docker, Kubernetes, Python. Analytics and BI: Tableau, Power BI, Google Analytics, Google Analytics 360, Google Ad Manager. Enterprise: Salesforce. Currently adopting SAP S/4HANA for finance processes and RPA for automation.
Primary market is India with 700+ million viewer reach. Content and services distributed across 150+ countries globally. North America operations include a FAST (free ad-supported streaming TV) channel.
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