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SONAX GmbH Tech Stack

German car-care manufacturer scaling digital operations and AI adoption

Chemical Manufacturing Neuburg a.d. Donau, Bayern 201–500 employees Founded 1950 Public Company

SONAX manufactures and distributes automotive care products across 110 countries, operating from a 201–500-person base in Bavaria. The tech stack reveals a traditional enterprise infrastructure (SAP, SQL Server, Dynamics 365) with recent AI layer adoption (ChatGPT, Azure AI, GitHub Copilot, Midjourney), while the project roadmap prioritizes HR digitalization, process automation, and AI standardization — indicating internal operational modernization rather than product innovation.

Tech Stack 20 technologies

Core StackSQL Server GitHub Copilot Dynamics 365 Visual Studio SAP Confluence CAD Microsoft Office EDIFACT REST SFTP ChatGPT Azure AI Midjourney Crystal Reports Excel PowerPoint Word Outlook Teams

What SONAX GmbH Is Building

◆Challenges

Digitalizing hr processes
Data integration problems
Monitoring existing interfaces
Standardizing profiles
Integrating ai software
Optimizing processes with ai
Establishing ai standards
Optimizing recruiting channels
Continuous improvement of internal systems
Budget adherence for external services

▲Active Projects

Digitalization and process automation in hr
System-optimized architecture development
Profile standardization within lobster_data
Continuous interface monitoring
Ai digitalization projects
Ai strategy roadmap
Recruiting channel optimization
Digitalization strategy implementation
Expansion of responsibilities to finance or elo processes
Improving user experience of internal applications

Hiring Activity

Steady15 roles · 5 in 30d

Department

HR

3

Sales

3

Engineering

2

Data

1

Executive

1

Management

1

Manufacturing

1

Support

1

Seniority

Mid

7

Senior

3

Junior

2

Intern

1

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About SONAX GmbH

SONAX is a German car-care manufacturer founded in 1950 and now a subsidiary of the Hoffmann Group. The product portfolio spans paint protection, interior/exterior cleaning, seasonal winter products, bicycle care, and specialist solutions for commercial vehicle cleaning and car-wash operations. Distribution reaches 110 countries. The company operates from Neuburg a.d. Donau in Bavaria with approximately 200–500 employees across sales, manufacturing, engineering, and support functions.

HeadquartersNeuburg a.d. Donau, Bayern

Company Size201–500 employees

Founded1950

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does SONAX use?

Core systems include SAP for enterprise resource planning, SQL Server for databases, Dynamics 365 for CRM, and Microsoft Office suite. Recent additions: ChatGPT, Azure AI, and GitHub Copilot for automation and content generation.

What is SONAX working on?

Primary focus areas: HR process digitalization, AI strategy development, system architecture optimization, data integration, and recruiting channel improvement. Active projects include AI standards establishment and continuous interface monitoring.