Solaire Resort Tech Stack

Integrated resort operator with digital-first marketing and gaming optimization focus

Hospitality Paranaque, Metro Manila Philippines 10,001+ employees Founded 2012 Public Company

Solaire operates two large integrated resorts in Metro Manila with 10,000+ employees. The tech stack is marketing-centric (Meta Ads Manager, Google Ads, GA4, Power BI) with 40% of open roles in marketing and sales—reflecting a shift toward data-driven customer acquisition and revenue optimization. Active projects span paid-digital campaigns, A/B testing, customer profiling, and regional player-development strategies, indicating a strategic pivot to maximize non-gaming spend and attract high-value gaming customers alongside resort amenities.

Tech Stack 14 technologies

Core StackGoogle Ads Power BI Canva Meta Ads Manager Google Analytics 4 Google Data Studio Meta Google YouTube TikTok Word Excel PowerPoint Outlook

What Solaire Resort Is Building

◆Challenges

Sales target achievement
Profitability optimization
Boosting non-gaming spend
Maximizing marketing roi
Attracting gaming customers
Driving visitation to gaming floor
Identifying high opportunity segments
Recruiting high-value players from korea
Upsell and reactivation opportunities
Meeting quarterly sales targets

▲Active Projects

Paid digital advertising campaigns across meta, google, and programmatic platforms
Campaign performance dashboards using ga4, power bi, and platform-native tools
Tracking implementation and post-launch qa with ad ops and dev teams
Direct marketing campaigns for gaming and resort-wide offerings
Resort promotions to boost non-gaming spend
Campaign effectiveness a/b testing
New gaming products branding
Regional high potential markets campaigns
Customer profiling analytics
In-market korean player development strategy

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing

Ops

Sales

Engineering

Operations

Production

Seniority

Senior

Mid

Junior

Manager

Director

Lead

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About Solaire Resort

Solaire Resort Entertainment City operates two luxury integrated resort properties in the Philippines: the original 8.3-hectare Entertainment City location with 800 rooms and state-of-the-art gaming and dining facilities, and Solaire Resort North, a 38-story property in Quezon City with 530 rooms, 13,000 square meters of gaming space, and extensive MICE facilities. The company targets both gaming and non-gaming revenue streams through hospitality, dining, entertainment, and events. With 10,000+ employees and active hiring across marketing, operations, and sales, the organization is scaling customer acquisition and retention capabilities.

HeadquartersParanaque, Metro Manila Philippines

Company Size10,001+ employees

Founded2012

Hiring MarketsPhilippines, China

Frequently Asked Questions

What marketing tools does Solaire Resort use?

Solaire's primary marketing stack includes Meta Ads Manager, Google Ads, Google Analytics 4, Power BI, Google Data Studio, and native platform analytics. They run paid-digital campaigns, A/B testing, and performance dashboards across these channels.

Where is Solaire Resort headquartered?

Solaire Resort is headquartered in Paranaque, Metro Manila, Philippines. The company operates two integrated resort properties: one in Entertainment City and one in Quezon City.