Consumer packaged goods manufacturer scaling operational excellence across Latin America
Softys manufactures and distributes personal care and home care products across five Latin American markets through a portfolio of established regional brands. The company is actively scaling operations—hiring accelerated across sales, manufacturing, and marketing—while pursuing Industry 4.0 digitalization and preventive maintenance programs. Stack signals operational modernization: SAP + Power BI for planning and analytics, GCP/Azure + Python + Spark for data processing, and adoption of Power Automate suggests workflow automation is a near-term priority.
Softys is a privately held consumer goods manufacturer owned by the CMPC group, headquartered in Santiago, Chile, with operations spanning Argentina, Peru, Brazil, and Mexico. The company produces personal care (Babysec, Ladysoft, Nova), tissue (Elite, Confort, Sussex), and hygiene brands (Higienol, Cotidian), distributed through retail and professional channels. With 5,001–10,000 employees, Softys operates manufacturing facilities, supply chains, and sales organizations across the region. Current operational focus includes equipment reliability, preventive maintenance, supply chain optimization, and process digitalization.
Core systems: SAP (ERP), Power BI (analytics), GCP and Azure (cloud). Data layer: BigQuery, Spark, Python, Pandas. Operational tech: Rockwell FactoryTalk (manufacturing), SAP PM (maintenance), CRM systems. Recently adopting Power Automate for workflow automation.
Santiago, Región Metropolitana, Chile. The company operates manufacturing and distribution across five Latin American countries: Chile, Argentina, Peru, Brazil, and Mexico.
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