Sofa Digital Tech Stack

VOD aggregator connecting producers, distributors, and audiences across streaming platforms

Entertainment Providers São Paulo, SP 51–200 employees Founded 2013 Privately Held

Sofa Digital operates a VOD aggregation platform linking content producers and distributors to viewers across Apple, Roku, Amazon, and proprietary channels. The tech stack—Looker, Tableau, Google Analytics, Hotjar, and VWO—reflects a data-driven, analytics-forward approach to monetization and experimentation rather than platform infrastructure build. Active hiring in marketing and product (3 roles posted in 30 days) signals focus on growth channel optimization and merchandising execution across TVOD, SVOD, and FAST models.

Tech Stack 25 technologies

Core StackLooker Tableau Canva AWS Figma Google Analytics PowerPoint Excel YouTube Studio YouTube Analytics VidIQ Photoshop Google Sheets YouTube Apple Roku Hotjar VWO Google Analytics 4 Google Tag Manager HTML CSS YouTube Ads Looker Studio Data Studio

What Sofa Digital Is Building

◆Challenges

Optimizing content discovery
Enhancing marketplace engagement
Increasing channel reach
Improving monetization
Growth sustainability
Data integration across product marketing marketplaces
Grow freemium channels sustainably
Increase freemium monetization
Balance audience and profitability

▲Active Projects

Merchandising strategy for tvod, svod, fast
Launch strategy for new content
Linear scheduling of fast channels
Adrenalina pura tv channel growth
Filmelier tv channel growth
Growth roadmap execution
A/b testing and experimentation
Performance optimization on amazon, apple, roku, claro
Freemium channel growth strategy
Cross-promotion between freemium and premium

Hiring Activity

Accelerating5 roles · 3 in 30d

Department

Marketing

Product

Seniority

Senior

Junior

Manager

Mid

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About Sofa Digital

Sofa Digital is a Brazilian streaming aggregation platform founded in 2013 that connects content producers and distributors to audiences globally. The business operates a three-part flywheel: producer and distributor partnerships, audience data collection through its Filmelier portal, and film financing. The platform distributes content across multiple streaming tiers (TVOD, SVOD, FAST) and reaches viewers through partnerships with Apple, Roku, Amazon, and Claro. Active projects include linear channel scheduling, freemium growth strategy, and performance optimization across distribution partners.

HeadquartersSão Paulo, SP

Company Size51–200 employees

Founded2013

Hiring MarketsBrazil

Frequently Asked Questions

What streaming platforms does Sofa Digital distribute to?

Sofa Digital distributes content across Apple, Roku, Amazon, Claro, and operates proprietary channels including Filmelier TV and Adrenalina Pura TV. The platform supports TVOD, SVOD, and FAST monetization models.

What analytics and testing tools does Sofa Digital use?

The platform relies on Looker, Tableau, Google Analytics 4, Looker Studio, Hotjar, and VWO for analytics, experimentation, and user behavior tracking across streaming properties.