E-commerce operations and growth acceleration for Brazilian retailers
Social Digital Commerce operates a full-stack commerce platform serving Brazilian mid-market retailers, built on Node.js + TypeScript + PostgreSQL/MongoDB with integrations into NetSuite, VTEX, and major ad networks. The tech stack reflects a services-oriented architecture (Express.js, NestJS) designed for custom integrations rather than a product-first platform. Current hiring is decelerating (4 roles in 30 days across 18 open positions) with a balanced mix of mid-level engineers and marketing roles, while active projects cluster around marketing automation (email, WhatsApp, SMS workflows) and fiscal compliance—suggesting the business is scaling customer retention and regulatory requirements faster than it's scaling engineering capacity.
Social Digital Commerce provides e-commerce operations, digital expansion, and growth consulting to retail and B2B/B2C companies in Brazil. Founded in 2017 and headquartered in São Paulo, the company operates across full-commerce services (omnichannel support, SAC 3.0, BI analytics) and runs a technology integration practice connecting clients to NetSuite, VTEX, and demand-side platforms (Google Ads, Facebook Ads, Instagram Ads, Criteo). The team of 201–500 employees spans marketing, engineering, finance, design, support, and logistics—reflecting both a services delivery model and internal operations at scale. Pain points flagged across system stability, e-commerce performance, scalability, and integration failures indicate the business is managing complexity across many customer integrations and technical debt.
Node.js, TypeScript, Express.js, NestJS backend; PostgreSQL and MongoDB for data; AWS, GCP, Azure for cloud; integrations with NetSuite, VTEX, Google Analytics, and major ad platforms (Facebook Ads Manager, Google Ads, Criteo, Instagram Ads).
Marketing automation (email, WhatsApp, SMS workflows; hypersegmented campaigns), promotion calendar alignment, fiscal and tax compliance projects, and e-commerce performance optimization.
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