SNK is a Munich-based digital agency (founded 2001, 100+ staff) focused on customer experience design and growth marketing. The tech stack reveals a marketing-operations-heavy business: HubSpot dominates their CRM layer, with strong depth in analytics (Google Analytics, Matomo, Contentsquare, Hotjar) and paid-media management (Google Ads, LinkedIn Ads, Meta Ads). Active projects cluster around lead generation, funnel optimization, and HubSpot-to-ERP integration—signaling that their clients are mid-market B2B companies struggling with sales automation and measurement transparency.
SNK develops digital customer experiences and digital transformation services for mid-market and enterprise clients across strategy, design, technology, and marketing. The agency operates dual offices in Munich (headquarters) and Skopje, serving clients in manufacturing, energy, retail, and professional services. Their service model combines brand strategy with hands-on execution: UX/UI design, software development, marketing strategy, and sales-enablement work. Recent project focus on HubSpot implementation, lead-scoring automation, and demand-generation campaigns reflects a shift toward serving B2B clients with sales infrastructure and measurement challenges. The team holds ISO 9001 and ISO 27001 certifications.
HubSpot (CRM/automation), Google Analytics 4, Matomo, Google Tag Manager, Contentsquare, Hotjar for analytics. Paid media: Google Ads, LinkedIn Ads, Meta Ads, Google Search Console. Design: Figma. Project management: Jira, Confluence.
Lead generation and demand-generation strategies, A/B testing for creative optimization, HubSpot setup and ERP integration for B2B clients, lead-scoring automation, landing-page rollouts, and paid-media campaign management.
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