Point-of-purchase solutions and retail activation across Africa and beyond
Smollan operates a large, sales-driven organization (159 active sales roles) across 21 countries, anchored in South Africa but expanding rapidly through Africa, Southeast Asia, and Eastern Europe. The tech stack is pragmatic and BI-heavy—Excel, Power BI, Tableau, Looker—reflecting a business built on retail analytics and merchandising execution rather than proprietary software. Active hiring is accelerating, with 116 roles posted in the last 30 days across sales, marketing, and data functions, signaling aggressive geographic and capability scaling.
Notable leadership hires: Talent Acquisition Lead
Smollan is a retail and brand activation company operating at scale across 21 markets, with 10,001+ employees based primarily in Johannesburg. They work with brands and retailers on in-store execution, visual merchandising, promotions, and sales route planning—combining field operations with data intelligence to optimize product availability and point-of-purchase performance. Their technology layer integrates VTEX (ecommerce), POS systems, and cloud analytics (Snowflake, BigQuery, Looker) to track real-time competitor intelligence and retail KPIs. The business model is operationally intensive, with significant logistics, support, and field sales infrastructure.
Smollan actively hires across 21 countries: South Africa, Nigeria, Kenya, Tanzania, Ethiopia, Uganda, Zambia, Zimbabwe, Mauritius, Morocco, Algeria, Romania, Poland, United Kingdom, United States, Brazil, Vietnam, Malaysia, Singapore, India, and Pakistan.
Smollan uses Excel, Power BI, Python, Tableau, and Looker for analytics; React, Node.js, and TypeScript for web; VTEX IO and VTEX for ecommerce; Snowflake and BigQuery for data warehousing; and integrations with Shopee, Amazon Ads, Meta, and Adobe.
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