echoloc

Smollan Tech Stack

Point-of-purchase solutions and retail activation across Africa and beyond

Retail Johannesburg, Gauteng 10,001+ employees Founded 1931 Privately Held

Smollan operates a large, sales-driven organization (159 active sales roles) across 21 countries, anchored in South Africa but expanding rapidly through Africa, Southeast Asia, and Eastern Europe. The tech stack is pragmatic and BI-heavy—Excel, Power BI, Tableau, Looker—reflecting a business built on retail analytics and merchandising execution rather than proprietary software. Active hiring is accelerating, with 116 roles posted in the last 30 days across sales, marketing, and data functions, signaling aggressive geographic and capability scaling.

Tech Stack 51 technologies

Core StackPower BI Python JavaScript TypeScript React Node.js AWS Tableau Looker Snowflake BigQuery Excel VBA Microsoft Office CRM VTEX IO HTML CSS VTEX Shopee Looker Studio Amazon Ads Adobe Google Meta PowerPoint Google Workspace POS SQL Data Studio+21 more

What Smollan Is Building

Challenges

  • Maximizing product availability at lowest cost
  • Meeting kpi targets
  • Optimizing sales processes
  • Increasing sales of epson consumer print products
  • Operational inefficiencies
  • Optimizing national client operations
  • Controlling expenses
  • Expanding presence across greater africa
  • Monitor new innovations
  • Tax compliance

Active Projects

  • Promotion grid implementation
  • Candidate data system
  • Real-time competitor intelligence reporting
  • Monitor new innovations
  • Implement talent frameworks and succession plans
  • Sales route planning
  • Stock ordering
  • Visual merchandising
  • Planogram implementation
  • Promotions launch for retailers & resellers

Hiring Activity

Accelerating270 roles · 120 in 30d

Department

Sales
159
Marketing
24
Finance
21
Ops
20
HR
18
Data
10
Logistics
4
Support
3

Seniority

Mid
99
Junior
64
Manager
49
Senior
40
Intern
11
Lead
2
Director
1

Notable leadership hires: Talent Acquisition Lead

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About Smollan

Smollan is a retail and brand activation company operating at scale across 21 markets, with 10,001+ employees based primarily in Johannesburg. They work with brands and retailers on in-store execution, visual merchandising, promotions, and sales route planning—combining field operations with data intelligence to optimize product availability and point-of-purchase performance. Their technology layer integrates VTEX (ecommerce), POS systems, and cloud analytics (Snowflake, BigQuery, Looker) to track real-time competitor intelligence and retail KPIs. The business model is operationally intensive, with significant logistics, support, and field sales infrastructure.

HeadquartersJohannesburg, Gauteng
Company Size10,001+ employees
Founded1931
Hiring MarketsNigeria, Kenya, Tanzania, Ethiopia, Uganda, Romania, South Africa, United States

Frequently Asked Questions

What countries does Smollan hire in?

Smollan actively hires across 21 countries: South Africa, Nigeria, Kenya, Tanzania, Ethiopia, Uganda, Zambia, Zimbabwe, Mauritius, Morocco, Algeria, Romania, Poland, United Kingdom, United States, Brazil, Vietnam, Malaysia, Singapore, India, and Pakistan.

What tech stack does Smollan use?

Smollan uses Excel, Power BI, Python, Tableau, and Looker for analytics; React, Node.js, and TypeScript for web; VTEX IO and VTEX for ecommerce; Snowflake and BigQuery for data warehousing; and integrations with Shopee, Amazon Ads, Meta, and Adobe.

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