echoloc

Smilodox Tech Stack

Athletic apparel brand scaling influencer marketing and D2C operations

Sporting Goods Hamburg 51–200 employees Founded 2013 Public Company

Smilodox is a German sportswear company built around influencer partnerships and direct-to-consumer sales. The tech stack—Amazon Seller Central, Plentymarkets, social media, and Adobe—reflects a brand-led, channel-first approach rather than a tech-first one. Active hiring skews heavily toward marketing (4 roles) and sales (4 roles) with accelerating velocity, signaling a push to expand campaign volume and conversion optimization while tackling cart abandonment and fulfillment integration.

Tech Stack 15 technologies

Core StackAWS Adobe Illustrator Amazon Seller Central Plentymarkets Excel Google Sheets Twitter Instagram YouTube TikTok Twitch Meta Microsoft Office Google Workspace Photoshop

What Smilodox Is Building

Challenges

  • Improving existing influencer marketing processes
  • Reducing cart abandonment
  • Smooth order and return process
  • Customer service process optimization
  • Integration with fulfillment partners
  • Improving conversion rates
  • Customer service process improvement
  • Logistics integration
  • Improving page dwell time

Active Projects

  • Organisational planning and execution of influencer campaigns
  • International influencer marketing campaigns
  • Aufbau neuer kooperationen
  • Projektmanagement von der anfrage bis zur finalen auslieferung
  • Marktbeobachtung & identifikation neuer potenziale
  • Seo optimization of smilodox content
  • Conversion rate optimization
  • Order and return process management
  • Customer service process improvement

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Marketing
4
Sales
4
Support
2
Design
1

Seniority

Mid
6
Intern
2
Manager
2
Junior
1
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About Smilodox

Smilodox designs and sells athletic apparel through influencer collaborations and direct channels. Founded in 2013 and headquartered in Hamburg, the company operates as a public entity across Germany. Core operations center on influencer campaign execution, order fulfillment, and customer service. The product reaches customers via Amazon, their own storefront, and social platforms (Instagram, TikTok, YouTube). Current focus is on streamlining order-to-return workflows, improving conversion rates, and expanding partnership pipelines.

HeadquartersHamburg
Company Size51–200 employees
Founded2013
Hiring MarketsGermany

Frequently Asked Questions

What tech does Smilodox use for e-commerce?

Smilodox uses Plentymarkets for inventory and order management, Amazon Seller Central for marketplace presence, and Adobe (Illustrator, Photoshop) for creative production. Google Workspace and Microsoft Office handle internal operations.

What is Smilodox working on?

Current projects include international influencer campaign scaling, partnership development, conversion rate optimization, SEO improvements, and order/return process automation. Customer service process improvement and fulfillment integration are active priorities.

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