Athletic apparel brand scaling influencer marketing and D2C operations
Smilodox is a German sportswear company built around influencer partnerships and direct-to-consumer sales. The tech stack—Amazon Seller Central, Plentymarkets, social media, and Adobe—reflects a brand-led, channel-first approach rather than a tech-first one. Active hiring skews heavily toward marketing (4 roles) and sales (4 roles) with accelerating velocity, signaling a push to expand campaign volume and conversion optimization while tackling cart abandonment and fulfillment integration.
Smilodox designs and sells athletic apparel through influencer collaborations and direct channels. Founded in 2013 and headquartered in Hamburg, the company operates as a public entity across Germany. Core operations center on influencer campaign execution, order fulfillment, and customer service. The product reaches customers via Amazon, their own storefront, and social platforms (Instagram, TikTok, YouTube). Current focus is on streamlining order-to-return workflows, improving conversion rates, and expanding partnership pipelines.
Smilodox uses Plentymarkets for inventory and order management, Amazon Seller Central for marketplace presence, and Adobe (Illustrator, Photoshop) for creative production. Google Workspace and Microsoft Office handle internal operations.
Current projects include international influencer campaign scaling, partnership development, conversion rate optimization, SEO improvements, and order/return process automation. Customer service process improvement and fulfillment integration are active priorities.
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