Smile Tech Stack

Enterprise dental benefits platform for Australian employers and health funds

Health, Wellness & Fitness Brisbane City, Queensland 51–200 employees Founded 2005 Privately Held

Smile operates a dual-sided dental network: B2B2C enterprise cover for employers and health fund partnerships, plus direct consumer dental insurance. The tech stack (PHP/Laravel, PostgreSQL, AWS) reflects a legacy web application focused on operational stability rather than modern cloud-native architecture. Hiring is heavily skewed toward marketing (50 roles) over engineering (29), with most positions at manager or senior level — a pattern consistent with a sales-and-acquisition-led growth phase rather than product innovation, supported by active projects around ABM programs, nurture flows, and lead conversion.

Tech Stack 22 technologies

Core StackLinkedIn Ads PHP Laravel JavaScript jQuery GitHub PostgreSQL SQL Server AWS Google Analytics LinkedIn Outreach HTML CSS Composer npm Gulp Git PHPUnit Google Analytics 4 Google Tag Manager DNS

What Smile Is Building

◆Challenges

Improving lead to sql conversion
Scaling performance and security
Reducing cac
Pipeline performance
Maintaining critical infrastructure
Driving pipeline growth
Cac/cpl trends
Pipeline velocity improvement
Conversion rate improvement
Scaling platforms as business grows

▲Active Projects

Multi-channel acquisition testing
Mid-funnel nurture flow development
Abm program optimisation
Retail dental cover platform
Build and optimise abm programs
Develop nurture flows for mid-funnel acceleration
Lead to sql conversion improvement
Enterprise dental cover pipeline growth
Abm program development
Linkedin ads campaign execution

Hiring Activity

Minimal95 roles · 5 in 30d

Department

Marketing

Engineering

Seniority

Manager

Senior

Mid

Notable leadership hires: Laravel Full Stack Lead, Full Stack Laravel Lead, Laravel Lead

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About Smile

Smile provides dental cover and network services across Australia. The company operates three business lines: direct-to-consumer dental insurance (from AUD $79/year, over 1 million members), enterprise dental benefits for employers (AUD $99/year per employee + family), and a provider network that includes 4,000+ dentists and 12,000+ support staff across metropolitan, regional, and remote areas. Smile also partners with health funds to provide preferred and no-gap dental networks. Founded in 2005 and based in Brisbane, the company employs 51–200 people and is privately held.

HeadquartersBrisbane City, Queensland

Company Size51–200 employees

Founded2005

Hiring MarketsKazakhstan, Maldives, Uzbekistan, Malaysia, United States, China, Afghanistan, Philippines

Frequently Asked Questions

What tech stack does Smile use?

PHP, Laravel, PostgreSQL, SQL Server, JavaScript, AWS, and Google Analytics. Frontend relies on HTML, CSS, jQuery, and npm/Gulp for build tooling. Source control via GitHub.

Where is Smile headquartered?

Brisbane City, Queensland, Australia. The company was founded in 2005 and operates as a privately held enterprise.