Hybrid SEO platform combining software and expert services
SmartKeyword pairs a SaaS platform with embedded SEO expertise—a model designed to address the gap between SEO's ROI potential and the skill scarcity that locks most companies out of it. The tech stack (Ahrefs, Botify, Screaming Frog, Google Search Console) reflects a hands-on audit and optimization focus, while active adoption of GPT-4 and Gemini suggests the platform is moving toward AI-assisted content and strategy work. Hiring remains marketing-heavy, with senior roles dominating the mix, indicating they're building out service delivery and customer success rather than expanding engineering.
SmartKeyword operates a two-layer SEO solution: a unified platform handling daily campaign operations, and a roster of certified SEO specialists available on-demand. The customer base spans e-commerce enterprises (E.Leclerc, Go Sport, Engie, Total Fioulmarket, Crédit Agricole), growth-stage startups (Tediber, Privateaser, Welcome To The Jungle), and mid-market businesses across B2C and commerce verticals. The company serves approximately 100 active clients. Based in Paris, the organization remains lean at 11–50 employees, with current hiring focused on marketing and senior-level roles.
SmartKeyword relies on Ahrefs, Botify, Screaming Frog, Google Search Console, Google Analytics, and Majestic for technical audits, competitive research, and performance tracking.
Customers include large enterprises (E.Leclerc, Engie, Crédit Agricole), startups (Tediber, Welcome To The Jungle), and mid-market firms, with the majority operating in e-commerce and B2C sectors.
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