CRM platform for hotels to drive direct bookings through guest data automation
Smart Host builds a CRM platform designed to help hotels recapture direct guest relationships from online travel agencies. The stack (Java, Spring Boot, Postgres, Kafka, Kubernetes) reflects a data-driven, event-driven architecture — fitting for a product centered on automated segmentation and guest communication. Active hiring skews senior and lead-level across engineering and product, paired with recurring pain points around scaling architecture and technical debt, suggesting the company is managing rapid growth while restructuring its foundational systems.
Smart Host provides a CRM and marketing automation system for independent and mid-market hotels. The platform uses machine learning and data segmentation to enable hotels to systematize guest interactions, automate targeted campaigns, and drive bookings directly rather than through OTA intermediaries. Founded in Berlin in 2016, the company operates a small, Berlin-based team focused on backend infrastructure, cloud operations, and product development. The product surface spans guest onboarding, campaign planning, third-party API integrations, and core hospitality workflows.
Java, Spring Boot, PostgreSQL, Apache Kafka, Kubernetes, Helm, Terraform, Go, and Python. The stack prioritizes distributed systems (Kafka, Kubernetes) and infrastructure-as-code (Terraform, Helm).
Core projects include web-app backend and cloud infrastructure, hotel onboarding flows, email and newsletter automation, third-party API integrations, and product roadmapping for 2026. Growth pain points center on scaling architecture and reducing technical debt.
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