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smallcase Tech Stack
Investment platform and B2B services for India's retail investor market
smallcase operates a dual-sided business: a direct-to-consumer investment product serving Indian retail investors, and a B2B software platform for capital markets participants. The stack—Java, Node.js, MongoDB, Redis, AWS—supports both real-time portfolio services and compliance-heavy backend operations. Hiring velocity is accelerating across engineering and marketing, while the project and pain-point lists reveal active focus on compliance infrastructure, campaign attribution (ROI reporting), and backend stability—operational maturity challenges typical of a fintech platform scaling within a regulated market.
Tech Stack 29 technologies
What smallcase Is Building
◆Challenges
- Grow portfolio share
- Designing compliance frameworks for new initiatives
- Expanding product training needs
- Penetration in client base
- Product quality and stability
- Strengthening audit and compliance capabilities
- Ongoing compliance with recurring contractual obligations
- Continuous improvement of compliance processes
- Troubleshooting existing backend processes
- Ensuring compliance with evolving regulations
▲Active Projects
- Roi reporting for campaigns
- Implementation of compliance tasks for new business initiatives
- Architect and build backend for web service
- Real-time marketing during market movements
- Designing compliance frameworks for new initiatives
- Continuous improvement of compliance processes
- Calendar implementation for product training
- Scalable roi-positive acquisition engine
- Performance, brand and social campaigns
- Multi-format campaigns across instagram reels, youtube explainers, static display ads, whatsapp marketing, email newsletters, landing pages
Hiring Activity
25 roles · 15 in 30d
Department
Seniority
Notable leadership hires: Brand Lead
Company intelligence
