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Skinnify Tech Stack

Fitness apparel with built-in resistance, sold direct-to-consumer via paid media

Retail Apparel and Fashion London 2–10 employees Founded 2022 Privately Held

Skinnify manufactures resistance-integrated clothing and operates a lean, marketing-driven operation scaling via Shopify + paid acquisition (Meta, TikTok, AppLovin, Taboola). The tech stack and hiring mix — 4 marketing roles, 1 engineer, 1 support — reflect a bootstrapped DTC brand optimizing creative, funnel conversion, and campaign automation rather than building proprietary infrastructure. Pain points signal growth friction: scaling video production, managing high-budget paid-media logistics, and handling post-purchase support at volume.

Tech Stack 10 technologies

Core StackShopify Meta TikTok AppLovin Taboola Facebook Ads Manager Instagram Ads YouTube Google Instagram

What Skinnify Is Building

◆Challenges

Build funnels from scratch
Scaling high-budget paid media campaigns
Scaling video production
Handling order-related concerns
Identifying recurring issues
Managing multiple support tickets

▲Active Projects

Shopify store setup
Shopify app integration
Mobile responsiveness optimization
Advertorials
Quiz funnels
Post-purchase funnels
Launching and managing paid campaigns across meta, tiktok, applovin, taboola
Conducting a/b tests on creatives, audiences, funnels, and bidding strategies
Video ad production

Hiring Activity

Accelerating6 roles · 4 in 30d

Department

Marketing

4

Engineering

1

Support

1

Seniority

Mid

5

Junior

1

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About Skinnify

Skinnify designs and sells fitness apparel with integrated resistance bands, positioned as clothing that transforms daily movement into effective exercise. Founded in 2022, the company operates as a direct-to-consumer business headquartered in London, with a team of 7. The product line launched with resistance-band leggings and has grown to serve over 120,000 customers in two years. Sales flow through a Shopify storefront powered by paid acquisition campaigns across Meta, TikTok, AppLovin, and Taboola, complemented by quiz and post-purchase conversion funnels. The organization is actively scaling marketing capacity, video production capability, and customer support operations.

HeadquartersLondon

Company Size2–10 employees

Founded2022

Frequently Asked Questions

What is Skinnify's tech stack?

Skinnify uses Shopify for commerce, Meta and TikTok for paid acquisition, AppLovin and Taboola for media buying, and Google and Facebook Ads Manager for campaign management and analytics.