Mobile-first insurance and savings platform for Filipino financial planning
Singlife Philippines operates a mobile-first insurance and savings platform launched in 2020, with a tech stack centered on Google Cloud infrastructure (GCP, BigQuery analytics via Looker Studio and Power BI), Workday for HR, and SAP for back-office operations. The hiring mix—dominated by finance and marketing roles with limited engineering headcount—combined with active projects around campaign automation, customer journey workflows, and core platform modernization, suggests the company is scaling go-to-market and compliance functions faster than product engineering, a common constraint for early-stage insurtech firms navigating regulatory complexity.
Singlife Philippines is a mobile-first insurance and fintech company serving individual Filipino consumers through partnerships with digital wallets (GCash, Uno, Maya) and its own branded app. The product suite spans life insurance, variable unit-linked (VUL) investment products, and savings accounts with competitive interest rates. Founded in 2020 and headquartered in Taguig, the company operates a 51–200-person team focused on removing friction from financial planning and insurance purchase decisions. Active projects include customer journey workflow optimization, campaign automation across digital and ATL channels, and core platform modernization, while pain points cluster around tax compliance workflows, audit query resolution, and technical debt reduction.
The platform runs on AWS, Azure, and GCP cloud infrastructure, with analytics via Looker Studio and Power BI. Back-office systems include SAP and Workday. Marketing and user acquisition leverage Google Ads, Meta, YouTube, and AppsFlyer.
Key projects include campaign automation, customer journey workflow optimization, core platform modernization, cloud transformation, and system migration. The company is also building out a risk management framework and automating reporting and reconciliation processes.
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