MarTech consulting and systems integration for Salesforce, billing, and AI
Sidea Group is a strategy and technology consulting firm based in Bari, Italy, focused on marketing-technology alignment and customer experience. The tech stack reveals a GCP-first cloud infrastructure (BigQuery, Dataflow, Kubernetes, Terraform) paired with enterprise MarTech pillars (Salesforce, Adobe, Zuora, Stripe), and active adoption of generative AI tools (LangChain, Vertex AI). Current project load emphasizes billing system implementation, AI/ML model deployment on GCP, and Salesforce-ERP integration—areas where their pain-point log (complex Salesforce implementations, SaaS-ERP friction, Zuora platform adoption) directly maps to client friction they solve.
Sidea Group delivers consulting and implementation services across MarTech, CRM systems, digital marketing, and enterprise integration. They specialize in Salesforce (Sales and Service Cloud), subscription billing (Zuora), and web and mobile development. The firm operates as a partner to enterprise vendors including Salesforce, Adobe, Google, AWS, and Zuora, serving mid-market and enterprise clients in Italy and Europe. The hiring mix—skewed toward engineering and data roles, with mid-to-senior seniority—reflects their shift toward AI/ML capability and platform-based delivery models beyond traditional consulting.
GCP (BigQuery, Dataflow, Pub/Sub, Cloud Composer), Salesforce (Sales and Service Cloud), Zuora, Adobe, AWS, Kubernetes, Terraform, Python, LangChain, Vertex AI, and JavaScript/TypeScript for frontend.
Billing and subscription system implementations, ML model development and production lifecycle management, AI/ML platforms on GCP, Salesforce-ERP integrations, and custom AI application development for clients.
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