South India residential developer scaling operations with enterprise systems
Shriram Properties is a residential developer with 25 years of operating history across South and East India, currently managing a portfolio of 44 completed projects and 26 active builds. The company is mid-implementation on SAP and Salesforce rollouts while struggling with user adoption, integration gaps, and operational bottlenecks—a typical pattern for real-estate operators transitioning from spreadsheet-driven workflows to enterprise systems. Sales-heavy hiring (8 of 15 active roles) suggests the company is pushing growth as construction pipelines mature, but backend friction (grievance handling, conversion rates, cancellation reduction) indicates the sales machinery is outpacing operational readiness.
Shriram Properties develops residential communities across six Indian cities: Bengaluru, Chennai, Coimbatore, Visakhapatnam, Kolkata, and Pune. The company has delivered 44 projects totaling 24.4 million square feet and maintains 26 ongoing builds with 42 projects in the pipeline representing 42.1 million square feet of planned saleable area. The operational footprint spans sales, customer support, finance, and legal functions. The company's technology foundation—SAP, Salesforce, Excel—reveals a mid-market operator in the early phases of systemizing a historically manual business, with active initiatives around CRM implementation, process automation, and user training.
SAP (ERP), Salesforce (CRM), Microsoft Office suite, and social channels (Instagram, LinkedIn, YouTube, WhatsApp) for customer engagement. Currently rolling out SAP and Salesforce integrations across the organization.
Bengaluru, Karnataka. The company operates across six cities: Bengaluru, Chennai, Coimbatore, Visakhapatnam, Kolkata, and Pune.
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