EV and mobility services platform from Sony and Honda joint venture
Sony Honda Mobility is a 2022 joint venture building connected electric vehicles and cloud services. The tech stack spans automotive fundamentals (C, C++, MATLAB, Simulink, QNX) paired with modern infrastructure (AWS, Azure, Kubernetes, Docker) and AI/ML tooling (PyTorch, Vision Transformer, MLflow) — indicating a company bridging classical automotive engineering with cloud-native and machine-learning capabilities. Active projects center on the Afeela brand launch, connected-car cloud development, and end-to-end model development, while security hardening (vulnerability management, threat intelligence, incident response frameworks) is a visible operational priority.
Notable leadership hires: Creative Asset Direction Lead, Project Lead, CRM/CX Strategy Lead
Sony Honda Mobility develops electric vehicles and connected mobility services as a joint venture between Sony and Honda, founded in 2022. The company is headquartered in Tokyo and operates across Japan and the United States. Engineering represents the largest hiring segment, followed by marketing and operations roles. Current focus areas include Afeela vehicle model development, cloud infrastructure for connected-car services, and expanding physical presence through new studio locations. The organization is scaling product development and brand launch activities while simultaneously building foundational security and cyber-resilience capabilities.
Core automotive tools: C, C++, MATLAB, Simulink, QNX. Cloud and infrastructure: AWS, Azure, Kubernetes, Docker. AI/ML: PyTorch, Vision Transformer, MLflow. Development collaboration: GitHub, Confluence, Figma, Slack.
Afeela is Sony Honda Mobility's flagship vehicle brand and model line. Active projects include Afeela brand launch, Afeela model development, and connected-car cloud services supporting the platform.
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