Hyper-localized edtech platform for Bengali-speaking students across school to professional levels
Shikho operates a full-stack learning platform serving 85 million potential Bengali speakers below age 25 across school, college, university, and professional education. The tech stack is production-focused (Adobe Creative Suite, Google Workspace, analytics via Looker Studio and GA4), with hiring concentrated in marketing (4 roles) and sales (2 roles) — a sales-led posture underscored by pain points around customer base growth, sales targets, and revenue. Active projects span class scheduling, content validation, app functionality, and full-funnel growth strategy, pointing to operational scaling challenges as the company moves beyond product-market fit.
Shikho is a Bangladeshi edtech company founded in 2019, headquartered in Dhaka with offices in Dhaka and Jessore. The platform delivers supplementary education across daily lessons, homework, exam prep, tutoring, and skill development through interactive live classes, animated video lessons, a library of practice questions, real-time performance tracking, and a recommendation engine. The company employs approximately 450 people and operates across a 201–500 headcount range. Current scaling challenges center on customer acquisition, sales execution, production velocity, and resource allocation across departments — typical friction points for a growth-stage edtech player in a fast-moving market.
Shikho targets students across school, college, and university levels in Bangladesh, plus working professionals. The addressable population spans 85 million Bengali speakers under age 25 seeking supplementary education and skill development.
Shikho uses Google Analytics 4, Looker Studio, and Google Tag Manager for analytics and tracking. Marketing campaigns are measured via Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, with user engagement tracked via CleverTap.
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