FMCG manufacturer scaling production automation and trade distribution across 75+ markets
Shan Foods is a mid-sized FMCG manufacturer with 40+ years in packaged spices, mixes, and food products, now operating in 75+ countries. The tech stack reveals heavy reliance on industrial automation (Allen-Bradley, Siemens, Mitsubishi, Ignition, Citect) paired with basic business tools (Excel, Office, CAD), indicating a manufacturing-first operation with limited digitalization in commercial functions. Active hiring across sales (4 roles), engineering (3), and marketing (2) alongside projects in trade activation, OEE reporting, and route planning signals a scaling phase focused on distribution efficiency and manufacturing reliability.
Notable leadership hires: Project Lead
Shan Foods manufactures and distributes packaged food products—recipe mixes, spices, pastes, pickles, rice, and desserts—across consumer markets in 75+ countries from headquarters in Karachi, Pakistan. The company operates a production-and-distribution model serving wholesale and retail channels; active projects span trade activation, route planning, supply chain coordination, and new equipment installation. Current pain points center on plant automation reliability, machine maintenance, market penetration, and trade marketing visibility—typical friction points for a regional FMCG brand scaling into new geographies while managing capital investment in manufacturing infrastructure.
PLC-based automation (Allen-Bradley, Siemens, Mitsubishi Electric), SCADA/visualization (Ignition, Citect), CAD for equipment design, plus Microsoft Office and Excel for operations. No cloud ERP or inventory management systems detected in current use.
Trade activation and route planning for distribution, OEE and 5S manufacturing audits, claims and order processing improvements, new equipment installation, and infrastructure expansion to support growth across existing markets.
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