Marketplace connecting wedding vendors and customers across 46 service categories in India
Shaadidukaan operates a two-sided wedding marketplace launched in 2015, now scaling sales and marketing functions across India. The hiring mix—five sales roles, four marketing, three design, and one engineering—combined with active projects focused on PPC optimization and landing-page conversion, reveals a sales-led growth model under pressure. Pain-point data (low CTR, high CPC, sales target gaps, conversion friction) shows the company is optimizing customer acquisition cost while working to improve funnel velocity.
Shaadidukaan.com is an online marketplace that connects wedding customers with verified vendors across 46 service categories—photography, catering, venues, decoration, and related planning services. The platform lets users browse vendor portfolios, compare pricing, read reviews, and book services entirely online. The company operates pan-India with headquarters in Jaipur and maintains support channels for both customers and vendors. The business model is marketplace-standard: vendors pay to list and acquire customers; Shaadidukaan monetizes the transaction flow.
Frontend: PHP, HTML5, CSS, JavaScript, Bootstrap, jQuery, SASS/SCSS, Tailwind CSS, Material-UI. Design tools: Figma, Adobe XD, Photoshop, Illustrator, InDesign, Sketch. Analytics: Google Analytics, Google Search Console. Ads: Google Ads, Meta Ads. Backend: MySQL.
Jaipur, Rajasthan, India. The company was founded in 2015 and is privately held with 51–200 employees.
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