Setoo is a 51–200-person software services firm based in Pune, India, operating across AI consultancy, web development, and custom product work. The tech stack reveals a pragmatic, client-services posture: heavy Shopify + WordPress for web delivery, paired with modern frontend (React, Next.js) and Microsoft cloud (Azure stack). Active replacement of .NET Framework and adoption of React signal a shift toward lighter, more maintainable architectures. Project backlog centers on micro-frontends, component libraries, and RAG-based AI document systems—consistent with an agency model scaling delivery across geographies and client types.
Setoo operates a design-led software services business with global reach across seven countries. The company serves mid-market and enterprise clients across three main areas: AI consultancy and application development (including RAG pipelines and LLM integrations); web solutions spanning Jamstack, Shopify, Magento, and WordPress; and custom product development from MVP to full enterprise software. Hiring is concentrated in India across engineering roles (primarily mid-level), with accelerating velocity and a secondary focus on HR operations. Internal pain points center on legacy .NET modernization, manual document workflows, and candidate pipeline management—typical friction points for a rapidly scaling services organization.
Setoo uses Shopify, WordPress, React, Next.js, Azure (App Service, Functions, SQL, Cosmos DB), .NET Core, C#, ASP.NET Core, MongoDB, DynamoDB, and Figma. The company is actively adopting React and migrating away from .NET Framework.
Current projects include micro-frontend architecture, component library development, RAG-based AI solutions for document analysis, LLM API integrations, and retrieval pipelines using vector databases—aligned with both web delivery and AI application services.
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