Turkish meal-card and payment solutions provider for corporate benefits
Setcard operates a domestic payment infrastructure built around corporate benefit cards—meal cards, gift cards, loyalty programs, and mobile payments—with 23 years of market presence in Turkey. The tech stack reveals a mature, on-premise-heavy architecture (SQL Server, Jenkins, Docker, Kubernetes) paired with cloud components (AWS RDS, Azure SQL), suggesting infrastructure modernization in progress; hiring is skewed toward sales (3 roles) over engineering (2), indicating a sales-led growth phase focused on new corporate client acquisition rather than product velocity.
Setcard provides a suite of corporate benefit and payment products designed for Turkish employers and their workforce. The company operates its own POS network, card issuance systems, and merchant acquiring infrastructure—differentiating it from pure software players in the market. Core offerings span meal cards (yemekkartı), gift cards (hediyekart), social assistance cards (sosyalyardımkart), accommodation services, mobile payments, and loyalty programs. The client base is corporate—payroll-integrated benefit programs—and merchant networks across hospitality and food service. Setcard is headquartered in Istanbul and operates as a private company with 201–500 employees.
Setcard runs SQL Server, PostgreSQL, MongoDB for data, Docker and Kubernetes for orchestration, Jenkins and ArgoCD for CI/CD, and Prometheus/Grafana/Elasticsearch for observability. Cloud infrastructure includes AWS RDS and Azure SQL; on-premise components include Windows and Linux servers.
Active projects include HR digital transformation, new corporate client acquisition and partnership development, sales forecasting and capacity planning, digital channel adoption, customer journey optimization, and critical contract renewal support. Pain points span CRM data accuracy, monitoring observability, and database continuity.
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